HubSpot vs Mailchimp Comparison
Compare HubSpot vs Mailchimp features, pricing, and more.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Mailchimp
6.6/10
Intuit-owned email marketing platform with automation flows, signup forms, segmentation and optional SMS, priced by contact count for small and growing businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.6/10 |
| Scalability | 7/10 | 7/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 6/10 | 7/10 |
| Security | 7/10 | 6/10 |
| Support | 6/10 | 5/10 |
| Cost | 5/10 | 4/10 |
| Integration | 9/10 | 8/10 |
| Analytics | 7/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | $13/mo Essentials |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | $350/mo Premium |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
HubSpot vs Mailchimp cost by team size
HubSpot and Mailchimp cost the same at 1 user; Mailchimp costs less at 5 users; HubSpot costs less at 10 users; Mailchimp costs less from 25 users.
| Team size | HubSpot | Mailchimp |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $100/moSales Hub Starter | $20/moStandard |
| 10 users | $200/moSales Hub Starter | $350/moPremium |
| 25 users | $500/moSales Hub Starter | $350/moPremium |
| 50 users | $1,000/moSales Hub Starter | $350/moPremium |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Lower estimated cost for 10 users: $200/mo vs $350/mo
- Higher Security score (7/10 vs 6/10)
- Higher Support score (6/10 vs 5/10)
- Better fit for agencies (7/10 vs 5/10)
- Better fit for enterprise (6/10 vs 4/10)
Why choose Mailchimp
- Higher Customization score (7/10 vs 6/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Mailchimp
Pros
- Reviewers on G2 and Capterra often praise the template library and easy navigation, which help non-technical users send campaigns quickly.
- Large review base, with a 4.5 rating on Capterra from more than 17,000 reviews and 4.3 on G2.
- Standard includes up to 200 automation flows, predictive segments and generative AI tools at a low starting price.
- Premium adds enterprise SSO, unlimited seats and dedicated onboarding for larger teams.
Cons
- Costs rise steeply with list size. Premium starts at 350 USD a month, and reviewers rank pricing as the top complaint.
- New accounts are billed for unsubscribed and unconfirmed contacts, and going over the plan limit triggers overage fees.
- In January 2026 the Free plan was cut to 250 contacts and 500 sends a month, and automations were removed from it.
- Reviewers on G2 and Capterra say support is slow or inconsistent, especially for integration troubleshooting.
- Essentials limits automation flows to four steps.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our Marketing criteria: 6.9/10 against 6.6/10 for Mailchimp. The largest gap is in Cost: 5/10 for HubSpot and 4/10 for Mailchimp.
HubSpot costs less for 10 users: about $200/mo on its Sales Hub Starter plan, against about $350/mo on its Premium plan for Mailchimp, billed monthly.
Yes, both HubSpot and Mailchimp have a free plan.
HubSpot is the better fit for agencies: we rate it 7/10 for them, against 5/10 for Mailchimp.
