HubSpot vs Kit Comparison
Compare HubSpot vs Kit features, pricing, and more.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Kit
6.1/10
Email marketing platform for creators and newsletter businesses, with forms, landing pages, automations and built-in digital product and subscription sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.1/10 |
| Scalability | 7/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 6/10 | 5/10 |
| Security | 7/10 | 5/10 |
| Support | 6/10 | 6/10 |
| Cost | 5/10 | 5/10 |
| Integration | 9/10 | 7/10 |
| Analytics | 7/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | $39/mo Creator |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | $79/mo Pro |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
HubSpot vs Kit cost by team size
HubSpot and Kit cost the same at 1 user; Kit costs less from 5 users.
| Team size | HubSpot | Kit |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $100/moSales Hub Starter | $79/moPro |
| 10 users | $200/moSales Hub Starter | $79/moPro |
| 25 users | $500/moSales Hub Starter | $79/moPro |
| 50 users | $1,000/moSales Hub Starter | $79/moPro |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Higher Security score (7/10 vs 5/10)
- Higher Integration score (9/10 vs 7/10)
- Better fit for sales teams (8/10 vs 2/10)
- Better fit for mid-market (8/10 vs 3/10)
Why choose Kit
- Lower estimated cost for 10 users: $79/mo vs $200/mo
- Better fit for freelancers (9/10 vs 5/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Kit
Pros
- The Free plan allows up to 10,000 subscribers with unlimited broadcasts, forms and landing pages, which is generous for creators who are starting out.
- Built-in sales of digital products and paid subscriptions let creators sell without a separate storefront tool.
- The visual automation builder and sequences on paid plans are easy for solo creators to set up.
- The recommendations network and Pro's referral system help newsletter writers gain subscribers.
Cons
- Third-party reviews report a roughly 35% price rise in late 2025, and costs climb steeply as the list grows. Creator is about $199 a month at 25,000 subscribers.
- Users complain about automatic tier upgrades when lists grow and about paying for inactive subscribers.
- Email templates are fairly plain, and there is no CRM or sales pipeline.
- Free-plan users have no automations and get email-only support. Some Trustpilot reviewers also report poor support responsiveness.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our Marketing criteria: 6.9/10 against 6.1/10 for Kit. The largest gap is in Integration: 9/10 for HubSpot and 7/10 for Kit.
Kit costs less for 10 users: about $79/mo on its Pro plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
Yes, both HubSpot and Kit have a free plan.
HubSpot is the better fit for sales teams: we rate it 8/10 for them, against 2/10 for Kit.
