HighLevel vs Nutshell Comparison
Compare HighLevel vs Nutshell features, pricing, and more.
Last updated: November 2026
HighLevel
6.2/10
All-in-one CRM and marketing automation platform, sold mainly to agencies that manage and resell software to many client sub-accounts.
Nutshell
6.3/10
Sales CRM for small and mid-sized B2B teams that combines pipelines, email sync, AI call notes and optional email marketing, SMS and proposal add-ons.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.2/10 | 6.3/10 |
| Customization | 8/10 | 5/10 |
| Analytics | 6/10 | 5/10 |
| Integration | 7/10 | 7/10 |
| Support | 5/10 | 8/10 |
| Ease of Use | 4/10 | 8/10 |
| Security | 6/10 | 6/10 |
| Cost | 6/10 | 6/10 |
| Scalability | 7/10 | 5/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $97/mo Starter | $19/user/mo Foundation |
| Estimated cost for 10 users | $97/mo Starter | $190/mo Foundation |
| Features | ||
| Marketing Automation | ||
| Built-in Calling | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | ||
| Opportunity Management | Not listed | |
Which One Should You Choose?
Why choose HighLevel
- Lower estimated cost for 10 users: $97/mo vs $190/mo
- Higher Customization score (8/10 vs 5/10)
- Higher Scalability score (7/10 vs 5/10)
Why choose Nutshell
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Support score (8/10 vs 5/10)
- Better fit for small business (9/10 vs 6/10)
Pros & Cons
HighLevel
Pros
- Flat plan pricing with unlimited contacts and users, so adding team members does not raise the bill.
- Agencies can white-label the platform and rebill usage costs to clients, often with a markup, on the Unlimited and Founder plans.
- SaaS mode on the $497 plan lets agencies resell the software under their own brand as a recurring product.
- Combines CRM, SMS, email, funnels, workflows and calling, replacing several separate tools.
Cons
- Usage fees for SMS, email, calls, phone numbers and AI come on top of the plan price. Reviewers report real bills well above list price.
- Reviewers often cite a learning curve of several weeks before the automation features are productive.
- Reviews describe support quality as inconsistent and mention occasional platform stability issues.
- Key extras such as HIPAA compliance ($297 a month) and premium support ($500 a month) cost extra below Enterprise.
Nutshell
Pros
- Every plan includes unlimited contacts plus webchat, an AI chatbot, forms, landing pages and basic email marketing.
- Free live support on all plans, with free data migration and onboarding during the 14-day trial that needs no credit card.
- Reviewers on Capterra and G2 most often praise how easily non-technical sales teams can set up and use it.
- Pro and higher plans include native click-to-call, which logs calls automatically and can add AI call summaries, so smaller teams may not need a separate dialer.
Cons
- Reporting is the most common reviewer complaint. Users say reports lack depth and flexibility once they need more detailed insights.
- Customization is limited. Unlimited custom fields and pipelines are only on the 79 USD Enterprise tier.
- Foundation is capped at 100 open leads, and click-to-call and sales automation start at Pro, so the cheapest plan is restrictive.
- Paid add-ons for advanced marketing, messaging, prospecting, proposals and SMS can push the total cost well above the seat price.
- Reviewers say the mobile app is less capable than the desktop version.
