Freshsales vs Optimove: Complete Comparison (2026)
An in-depth comparison of Freshsales and Optimove to help you choose the right tool for your business.
Last updated: November 2026
Freshsales
6.7/10
Freshworks' sales CRM, with Kanban pipelines, built-in chat, email and phone, and Freddy AI lead and deal scoring, aimed at small and mid-sized sales teams.
Optimove
6.9/10
Optimove is an AI-driven CRM marketing platform for consumer brands, built on a customer data platform and offering multichannel journey orchestration, segmentation and personalization.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.7/10 | 6.9/10 |
| Scalability | 6/10 | 9/10 |
| Cost | 8/10 | 3/10 |
| Analytics | 6/10 | 8/10 |
| Customization | 6/10 | 8/10 |
| Ease of Use | 8/10 | 6/10 |
| Integration | 6/10 | 8/10 |
| Security | 7/10 | 8/10 |
| Support | 5/10 | 8/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $11/user/mo Growth | Contact for pricing |
| Estimated cost for 10 users | $110/mo Growth | Contact for pricing |
| Features | ||
| Built-in Calling | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| SMS Marketing | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Freshsales vs Optimove cost by team size
| Team size | Freshsales | Optimove |
|---|---|---|
| 1 user | $11/moGrowth | Contact for pricing |
| 5 users | $55/moGrowth | Contact for pricing |
| 10 users | $110/moGrowth | Contact for pricing |
| 25 users | $275/moGrowth | Contact for pricing |
| 50 users | $550/moGrowth | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Freshsales
- Higher Cost score (8/10 vs 3/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for small business (8/10 vs 2/10)
- Better fit for startups (7/10 vs 4/10)
Why choose Optimove
- Higher Scalability score (9/10 vs 6/10)
- Higher Support score (8/10 vs 5/10)
- Better fit for enterprise (9/10 vs 4/10)
- Better fit for marketing teams (9/10 vs 4/10)
Pros & Cons
Freshsales
Pros
- Chat, email and phone are built in from the entry Growth plan, so small teams don't need a separate dialer or inbox tool.
- The annual per-user price of $9 on Growth and $39 on Pro is low next to most mainstream sales CRMs.
- Freddy AI contact scoring and deal insights on Pro help reps decide which leads and deals to work first.
- It links well with Freshdesk and Freshchat for companies already using Freshworks for support.
- The vendor publishes SOC 2 Type 2 and ISO certification materials.
Cons
- Sales sequences, custom reports, multiple pipelines and territory management all require Pro, which limits Growth.
- Sandbox, audit logs, field-level permissions and custom modules are Enterprise-only.
- Reviewers say reporting is shallow, especially email metrics, and customization is limited.
- Support quality is reported as uneven, and Trustpilot reviews of Freshworks cite billing, renewal and cancellation disputes.
- Phone credits, numbers and AI agent sessions cost extra beyond the seat price.
Optimove
Pros
- Native delivery across email, SMS, WhatsApp, mobile push, in-app and web channels, with audience sync to major ad networks.
- Every client gets a dedicated, industry-specialized customer success manager plus 24/7 technical support, and reviewers praise the support team.
- More than 150 out-of-the-box connectors plus APIs and ETL for data warehouses and e-commerce systems.
- Holds ISO 27001 and SOC 2 Type II, with encryption at rest and in transit and PII masking.
- A proven track record in iGaming and retail, where Kaizen Gaming scaled to more than 400 recurring plans.
Cons
- No public pricing or free trial, so buyers have to book a demo to get a quote.
- G2 reviewers often cite a steep learning curve and a complicated interface.
- Reviewers describe the initial setup and some integrations as complex and time-consuming.
- Some reviewers report slow performance, including a reporting area that loads slowly.
- Reporting is snapshot-based rather than fully flexible business intelligence.
Not sold on either?
Frequently Asked Questions
Optimove scores higher on our CRM criteria: 6.9/10 against 6.7/10 for Freshsales. The largest gap is in Cost: 8/10 for Freshsales and 3/10 for Optimove.
No, neither Freshsales nor Optimove lists a free plan.
Freshsales is the better fit for small business: we rate it 8/10 for them, against 2/10 for Optimove.
