Efficy CRM vs Mailshake: Complete Comparison (2026)
An in-depth comparison of Efficy CRM and Mailshake to help you choose the right tool for your business.
Last updated: November 2026
Efficy CRM
6.3/10
Efficy is a Brussels-made CRM suite for sales, marketing and customer service, aimed at mid-sized and larger European organisations needing customization and GDPR-focused data handling.
Mailshake
6.5/10
Mailshake is a cold email and sales engagement platform with sequences, warmup, a unified inbox, a phone dialer and CRM sync, aimed at small outbound sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.5/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 5/10 | 7/10 |
| Customization | 8/10 | 5/10 |
| Ease of Use | 6/10 | 8/10 |
| Integration | 5/10 | 7/10 |
| Scalability | 7/10 | 5/10 |
| Security | 7/10 | 5/10 |
| Support | 7/10 | 8/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | €69/user/mo Core Essentials | $29/user/mo Starter |
| Estimated cost for 10 users | €690/mo Core Essentials | $290/mo Starter |
| Features | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
Efficy CRM vs Mailshake cost by team size
| Team size | Efficy CRM | Mailshake |
|---|---|---|
| 1 user | €69/moCore Essentials | $29/moStarter |
| 5 users | €345/moCore Essentials | $145/moStarter |
| 10 users | €690/moCore Essentials | $290/moStarter |
| 25 users | €1,725/moCore Essentials | $725/moStarter |
| 50 users | €3,450/moCore Essentials | $1,450/moStarter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Efficy CRM
- Higher Customization score (8/10 vs 5/10)
- Higher Scalability score (7/10 vs 5/10)
- Better fit for customer support teams (6/10 vs 1/10)
- Better fit for enterprise (7/10 vs 3/10)
Why choose Mailshake
- Higher Cost score (7/10 vs 5/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for startups (7/10 vs 3/10)
- Better fit for small business (8/10 vs 5/10)
Pros & Cons
Efficy CRM
Pros
- The data model is highly configurable, so entities can be linked into a full 360-degree customer view.
- GDPR compliance is built in, and some products offer in-country data hosting, which suits European and public-sector buyers.
- Reviewers often call support responsive and helpful.
- The mobile app gives field sales staff opportunities, calling, business card scanning and offline use.
- Marketing automation is available from Efficy's own Apsis platform.
Cons
- There are fewer ready-made third-party integrations than at the large US CRM vendors.
- Advanced customization and implementation often need help from Efficy or a partner.
- Some users find the interface dated and the learning curve steep.
- Prices are not fully transparent, and third-party sites list different figures and tiers.
- The mobile app does not have the full desktop feature set.
Mailshake
Pros
- Every plan includes unlimited email warmup, verification and contact uploads.
- One reviewer reported going from signup to a first campaign in under an hour.
- Support is rated highly: Capterra users give 4.5 for customer service, and a Prospeo summary cites a G2 average of 4.7.
- The Sales Engagement tier includes a dialer with unlimited free North American minutes.
- The integrations page lists many native CRM connections, including Salesforce, HubSpot, Pipedrive, Zoho, Copper and Freshsales.
Cons
- There is no free trial, and reviewers describe a strict refund policy.
- Invoices and cancellation confirmations are not emailed automatically.
- Reviewers say connected mailboxes can disconnect and stall sequences.
- LinkedIn steps are capped (Prospeo reports 10 messages per day), and Data Finder accuracy is described as weak.
- Per-user pricing becomes costly for teams larger than about five reps.
Not sold on either?
Frequently Asked Questions
Mailshake scores higher on our CRM criteria: 6.5/10 against 6.3/10 for Efficy CRM. The largest gap is in Customization: 8/10 for Efficy CRM and 5/10 for Mailshake.
No, neither Efficy CRM nor Mailshake lists a free plan.
Efficy CRM is the better fit for customer support teams: we rate it 6/10 for them, against 1/10 for Mailshake.
