Brevo vs Efficy CRM Comparison
Compare Brevo vs Efficy CRM features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Efficy CRM
6.3/10
Efficy is a Brussels-made CRM suite for sales, marketing and customer service, aimed at mid-sized and larger European organisations needing customization and GDPR-focused data handling.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.3/10 |
| Customization | 6/10 | 8/10 |
| Analytics | 6/10 | 6/10 |
| Integration | 7/10 | 5/10 |
| Support | 5/10 | 7/10 |
| Ease of Use | 8/10 | 6/10 |
| Security | 7/10 | 7/10 |
| Cost | 8/10 | 5/10 |
| Scalability | 7/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | €69/user/mo Core Essentials |
| Estimated cost for 10 users | $499/mo Professional | €690/mo Core Essentials |
| Features | ||
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Brevo vs Efficy CRM cost by team size
| Team size | Brevo | Efficy CRM |
|---|---|---|
| 1 user | FreeFree | €69/moCore Essentials |
| 5 users | $499/moProfessional | €345/moCore Essentials |
| 10 users | $499/moProfessional | €690/moCore Essentials |
| 25 users | Contact for pricing | €1,725/moCore Essentials |
| 50 users | Contact for pricing | €3,450/moCore Essentials |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Efficy CRM does not)
- Higher Cost score (8/10 vs 5/10)
- Higher Integration score (7/10 vs 5/10)
- Better fit for startups (8/10 vs 3/10)
- Better fit for freelancers (7/10 vs 2/10)
Why choose Efficy CRM
- Higher Customization score (8/10 vs 6/10)
- Higher Support score (7/10 vs 5/10)
- Better fit for enterprise (7/10 vs 4/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Efficy CRM
Pros
- The data model is highly configurable, so entities can be linked into a full 360-degree customer view.
- GDPR compliance is built in, and some products offer in-country data hosting, which suits European and public-sector buyers.
- Reviewers often call support responsive and helpful.
- The mobile app gives field sales staff opportunities, calling, business card scanning and offline use.
- Marketing automation is available from Efficy's own Apsis platform.
Cons
- There are fewer ready-made third-party integrations than at the large US CRM vendors.
- Advanced customization and implementation often need help from Efficy or a partner.
- Some users find the interface dated and the learning curve steep.
- Prices are not fully transparent, and third-party sites list different figures and tiers.
- The mobile app does not have the full desktop feature set.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our CRM criteria: 6.9/10 against 6.3/10 for Efficy CRM. The largest gap is in Cost: 8/10 for Brevo and 5/10 for Efficy CRM.
Brevo has a free plan; Efficy CRM does not list one.
Brevo is the better fit for freelancers: we rate it 7/10 for them, against 2/10 for Efficy CRM.
