Act! vs Efficy CRM Comparison
Compare Act! vs Efficy CRM features, pricing, and more.
Last updated: November 2026
Act!
5.4/10
Act! is a long-running CRM with contact management, sales pipelines and built-in marketing automation, sold to small and midsize businesses in cloud and Windows desktop editions.
Efficy CRM
6.3/10
Efficy is a Brussels-made CRM suite for sales, marketing and customer service, aimed at mid-sized and larger European organisations needing customization and GDPR-focused data handling.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.4/10 | 6.3/10 |
| Analytics | 4/10 | 6/10 |
| Cost | 6/10 | 5/10 |
| Customization | 7/10 | 8/10 |
| Ease of Use | 5/10 | 6/10 |
| Integration | 5/10 | 5/10 |
| Scalability | 4/10 | 7/10 |
| Security | 5/10 | 7/10 |
| Support | 6/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $30/user/mo Act! Premium Cloud | €69/user/mo Core Essentials |
| Estimated cost for 10 users | $300/mo Act! Premium Cloud | €690/mo Core Essentials |
| Features | ||
| Contact Management | ||
| Customer Support Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Collaboration | Not listed | |
Act! vs Efficy CRM cost by team size
| Team size | Act! | Efficy CRM |
|---|---|---|
| 1 user | $30/moAct! Premium Cloud | €69/moCore Essentials |
| 5 users | $150/moAct! Premium Cloud | €345/moCore Essentials |
| 10 users | $300/moAct! Premium Cloud | €690/moCore Essentials |
| 25 users | $750/moAct! Premium Cloud | €1,725/moCore Essentials |
| 50 users | $1,500/moAct! Premium Cloud | €3,450/moCore Essentials |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Act!
- Higher Cost score (6/10 vs 5/10)
- Better fit for small business (8/10 vs 5/10)
- Better fit for freelancers (4/10 vs 2/10)
Why choose Efficy CRM
- Higher Scalability score (7/10 vs 4/10)
- Higher Analytics score (6/10 vs 4/10)
- Better fit for enterprise (7/10 vs 3/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
Act!
Pros
- Contact management is detailed and copes with large contact databases and big imports.
- A desktop and hybrid deployment allows offline work, which most cloud-only CRMs do not offer.
- Basic marketing automation is included in Premium, with drip campaigns, lead scoring and web visitor tracking.
- Fields and sales processes are highly customisable.
- Mobile apps for iOS and Android are included at no extra cost for Premium Cloud subscribers.
Cons
- Reviewers describe the interface as dated and dense, comparable to older Windows software.
- Pipeline and profit reporting is a recurring complaint, and the date-based pipeline can hide open deals.
- Users report freezing and slowness, especially with remote databases.
- There is no native Mac desktop app.
- Enhanced support and several capabilities cost extra on top of the per-user fee.
Efficy CRM
Pros
- The data model is highly configurable, so entities can be linked into a full 360-degree customer view.
- GDPR compliance is built in, and some products offer in-country data hosting, which suits European and public-sector buyers.
- Reviewers often call support responsive and helpful.
- The mobile app gives field sales staff opportunities, calling, business card scanning and offline use.
- Marketing automation is available from Efficy's own Apsis platform.
Cons
- There are fewer ready-made third-party integrations than at the large US CRM vendors.
- Advanced customization and implementation often need help from Efficy or a partner.
- Some users find the interface dated and the learning curve steep.
- Prices are not fully transparent, and third-party sites list different figures and tiers.
- The mobile app does not have the full desktop feature set.
Not sold on either?
Frequently Asked Questions
Efficy CRM scores higher on our CRM criteria: 6.3/10 against 5.4/10 for Act!. The largest gap is in Scalability: 4/10 for Act! and 7/10 for Efficy CRM.
No, neither Act! nor Efficy CRM lists a free plan.
Efficy CRM is the better fit for enterprise: we rate it 7/10 for them, against 3/10 for Act!.
