Microsoft Dynamics 365 Sales vs Sugar Sell: Complete Comparison (2026)
An in-depth comparison of Microsoft Dynamics 365 Sales and Sugar Sell to help you choose the right tool for your business.
Last updated: November 2026
Microsoft Dynamics 365 Sales
6.8/10
Microsoft's sales CRM for managing leads, accounts and opportunities, with Microsoft 365 integration and Copilot AI agents in its higher tiers.
Sugar Sell
6.4/10
Sugar Sell is the sales CRM from SugarAI, formerly SugarCRM. It covers pipeline, forecasting, workflow automation and ERP-informed AI selling for mid-sized and larger B2B sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.4/10 |
| Integration | 9/10 | 7/10 |
| Analytics | 8/10 | 7/10 |
| Customization | 9/10 | 8/10 |
| Ease of Use | 4/10 | 6/10 |
| Support | 6/10 | 6/10 |
| Cost | 3/10 | 4/10 |
| Scalability | 9/10 | 7/10 |
| Security | 8/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $65/user/mo Sales Professional | $68/user/mo Standard+ |
| Estimated cost for 10 users | $650/mo Sales Professional | Contact for pricing |
| Features | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Marketing Automation | Not listed | |
| Collaboration | Not listed | |
| Mobile Access | Not listed | |
Microsoft Dynamics 365 Sales vs Sugar Sell cost by team size
| Team size | Microsoft Dynamics 365 Sales | Sugar Sell |
|---|---|---|
| 1 user | $65/moSales Professional | Contact for pricing |
| 5 users | $325/moSales Professional | Contact for pricing |
| 10 users | $650/moSales Professional | Contact for pricing |
| 25 users | $1,625/moSales Professional | Contact for pricing |
| 50 users | $3,250/moSales Professional | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Microsoft Dynamics 365 Sales
- Higher Integration score (9/10 vs 7/10)
- Higher Scalability score (9/10 vs 7/10)
- Better fit for enterprise (9/10 vs 7/10)
Why choose Sugar Sell
- Higher Ease of Use score (6/10 vs 4/10)
- Higher Cost score (4/10 vs 3/10)
Pros & Cons
Microsoft Dynamics 365 Sales
Pros
- Works natively with Microsoft 365 and the Dynamics 365 and Power Platform stack, which suits firms that already run on Microsoft.
- Deep customization and automation, which reviewers often name as a key strength.
- Copilot features and prebuilt AI agents are included from the Enterprise tier, and Premium bundles 1,000 Copilot Credits per user each month.
- Flexible licensing, including attach licenses for existing Dynamics 365 users and device licenses for shared machines.
Cons
- Steep learning curve, the most common complaint in G2 reviews (3.8/5 average from about 1,600 reviews).
- Setup and customization are complex for non-technical users and usually need an admin or partner.
- Advanced features and AI capacity cost extra, and Premium more than doubles the per-user price of Professional.
- The Professional tier has limited customization, which pushes many buyers to the $105 Enterprise tier.
Sugar Sell
Pros
- Combines CRM records with ERP order history to produce reorder, cross-sell and churn signals, which suits distributors and manufacturers.
- Workflows, business processes and dashboards are highly configurable without moving to a separate platform.
- Security attestations are documented, including ISO 27001:2022 and SOC 2 Type II, with regional hosting options.
- Support tiers come with published P1 response targets, from 4 business hours down to 1 hour around the clock.
Cons
- A reported 15-user minimum with annual-only billing puts the entry cost above $12,000 a year.
- Email sync on the base plan and the ERP-driven AI in the Precision+ tiers cost extra.
- Cloud deployments throttle API traffic above 20 requests per second and do not allow direct database access.
- Reviewers point to a learning curve and a setup that can take weeks to months with a dedicated admin.
Not sold on either?
Frequently Asked Questions
Microsoft Dynamics 365 Sales scores higher on our AI Software criteria: 6.8/10 against 6.4/10 for Sugar Sell. The largest gap is in Ease of Use: 4/10 for Microsoft Dynamics 365 Sales and 6/10 for Sugar Sell.
No, neither Microsoft Dynamics 365 Sales nor Sugar Sell lists a free plan.
Microsoft Dynamics 365 Sales is the better fit for enterprise: we rate it 9/10 for them, against 7/10 for Sugar Sell.
