Constant Contact vs Iconosquare: Complete Comparison (2026)
An in-depth comparison of Constant Contact and Iconosquare to help you choose the right tool for your business.
Last updated: November 2026
Constant Contact
5.8/10
Email and SMS marketing platform with event registration, sign-up forms and basic automation, aimed at small businesses and nonprofits that want live support.
Iconosquare
7/10
Iconosquare is an analytics-focused social media management platform for brands and agencies to schedule posts, track performance, monitor competitors and report results.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.8/10 | 7/10 |
| Scalability | 5/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 5/10 | 7/10 |
| Security | 6/10 | 7/10 |
| Support | 8/10 | 6/10 |
| Cost | 4/10 | 8/10 |
| Integration | 6/10 | 5/10 |
| Analytics | 5/10 | 9/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $12/mo Lite | €12/mo Starter |
| Estimated cost for 10 users | $80/mo Premium | €139/mo Custom |
| Features | ||
| A/B Testing | Not listed | |
| Competitor Analysis | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
Constant Contact vs Iconosquare cost by team size
| Team size | Constant Contact | Iconosquare |
|---|---|---|
| 1 user | $12/moLite | FreeFree |
| 5 users | $80/moPremium | €139/moCustom |
| 10 users | $80/moPremium | €139/moCustom |
| 25 users | $80/moPremium | €139/moCustom |
| 50 users | $80/moPremium | €139/moCustom |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Constant Contact
- Higher Support score (8/10 vs 6/10)
- Higher Integration score (6/10 vs 5/10)
- Better fit for small business (9/10 vs 7/10)
Why choose Iconosquare
- Has a free plan (Constant Contact does not)
- Higher Cost score (8/10 vs 4/10)
- Higher Analytics score (9/10 vs 5/10)
- Better fit for social media teams (9/10 vs 3/10)
- Better fit for agencies (8/10 vs 5/10)
Pros & Cons
Constant Contact
Pros
- Live phone and chat support plus one-to-one onboarding are included from the cheapest Lite plan.
- Event registration, ticketing and payment collection are built into every plan, so small organisations do not need a separate events tool.
- The drag-and-drop editor and templates suit non-marketers who need to send newsletters quickly.
- Nonprofits can save up to 30 percent by prepaying for a year.
Cons
- Prices climb steeply with list size, reaching about 160 dollars a month for Standard at 10,000 contacts.
- Custom and ecommerce automations are only on Premium. The lower plans get one or three prebuilt paths.
- A/B testing is limited to subject lines.
- The free plan was removed, and reviewers report billing and cancellation complaints.
- Reviewers describe the interface as dated and needing more clicks than newer competitors.
Iconosquare
Pros
- Analytics depth is the standout, with drag-and-drop dashboards, 100+ metrics and long Instagram history.
- Automated scheduled reports save agencies and marketers time on monthly client reporting.
- Entry pricing is low, with a free plan and Starter from 9 euros per month billed yearly.
- 14-day trial without a credit card and self-serve cancellation.
- EU-based vendor stating GDPR compliance, with ISO 27001 and EU hosting at group level.
Cons
- Reviewers repeatedly report social accounts disconnecting and occasional failed auto-publishing.
- Metrics sometimes differ from native Instagram or Meta numbers.
- LinkedIn and X analytics are shallower than Instagram and Facebook coverage.
- Only one user until the Scale plan; white-label reports are limited to Custom.
- No native CRM or Google Analytics connector.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Iconosquare scores higher on our Marketing criteria: 7/10 against 5.8/10 for Constant Contact. The largest gap is in Analytics: 5/10 for Constant Contact and 9/10 for Iconosquare.
Iconosquare has a free plan; Constant Contact does not list one.
Iconosquare is the better fit for social media teams: we rate it 9/10 for them, against 3/10 for Constant Contact.
