Clay vs ClickUp: Complete Comparison (2026)
An in-depth comparison of Clay and ClickUp to help you choose the right tool for your business.
Last updated: November 2026
Clay
6.4/10
Clay is a go-to-market data platform that enriches leads and accounts from many data providers and automates prospecting workflows for B2B sales and marketing teams.
ClickUp
7.1/10
ClickUp is a work management platform with tasks, docs, chat, automations, AI agents and a CRM layer for contacts, companies and deals, aimed at business teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.4/10 | 7.1/10 |
| Analytics | 4/10 | 7/10 |
| Cost | 4/10 | 7/10 |
| Customization | 9/10 | 9/10 |
| Ease of Use | 4/10 | 5/10 |
| Integration | 9/10 | 8/10 |
| Scalability | 8/10 | 7/10 |
| Security | 7/10 | 8/10 |
| Support | 6/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $185/mo Launch | $12/user/mo Core |
| Estimated cost for 10 users | Free Free | Free Free Forever |
| Features | ||
| Marketing Automation | Not listed | |
| Collaboration | ||
| Customer Support Management | Not listed | |
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
Clay vs ClickUp cost by team size
Clay and ClickUp cost the same at every team size we checked.
| Team size | Clay | ClickUp |
|---|---|---|
| 1 user | FreeFree | FreeFree Forever |
| 5 users | FreeFree | FreeFree Forever |
| 10 users | FreeFree | FreeFree Forever |
| 25 users | FreeFree | FreeFree Forever |
| 50 users | FreeFree | FreeFree Forever |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Clay
- Higher Integration score (9/10 vs 8/10)
- Higher Scalability score (8/10 vs 7/10)
- Better fit for sales teams (8/10 vs 5/10)
Why choose ClickUp
- Higher Analytics score (7/10 vs 4/10)
- Higher Cost score (7/10 vs 4/10)
- Better fit for small business (8/10 vs 4/10)
- Better fit for consultancies (8/10 vs 5/10)
- Includes Opportunity Management, which Clay lacks
Pros & Cons
Clay
Pros
- Waterfall enrichment across more than 150 providers raises match rates, and failed lookups are not charged.
- Every plan includes unlimited seats, so whole teams can work in shared tables.
- Claygent can research accounts on the web with custom AI prompts.
- Growth includes native sync with HubSpot, Salesforce, Pipedrive and Close, plus Snowflake and BigQuery.
- Clay University and an active community provide a lot of free training.
Cons
- Reviewers widely report a steep learning curve, and some teams hire consultants to build their first workflows.
- The two meters, actions and data credits, make it easy to burn through allowances.
- CRM sync, the HTTP API and webhooks require Growth at $446 a month or more.
- Top-ups cost 30 percent more than plan credits.
- There is no pipeline or deal management, so a separate CRM is still needed.
- Standard source syncs run daily, and only Enterprise gets 15-minute syncs.
ClickUp
Pros
- Deals can become delivery projects in the same workspace, which suits agencies and consultancies that sell and deliver client work.
- The free plan allows unlimited members and unlimited tasks, so small teams can try the platform before paying.
- Custom fields, task types, many views and automations let teams model most pipelines and processes without code.
- Enterprise security options include SAML, SCIM, audit logs, data residency and HIPAA support with a BAA.
Cons
- It is not a dedicated CRM. Reviewers report needing Zapier automations for CRM workflows, and the CRM page does not confirm email sync or native calling.
- Reviewers report a steep learning curve and say new users need hours of training to become proficient.
- G2 and Capterra reviewers report bugs, slow performance and support replies that do not resolve problems.
- The late-2026 pricing change raised per-user list prices for new workspaces, and heavy AI use requires buying extra credits.
Not sold on either?
Frequently Asked Questions
ClickUp scores higher on our AI Software criteria: 7.1/10 against 6.4/10 for Clay. The largest gap is in Analytics: 4/10 for Clay and 7/10 for ClickUp.
Both are free for 10 users.
Yes, both Clay and ClickUp have a free plan.
ClickUp is the better fit for small business: we rate it 8/10 for them, against 4/10 for Clay.
ClickUp has Opportunity Management, which Clay lacks.
