Brevo vs Zoho CRM: Complete Comparison (2026)
An in-depth comparison of Brevo and Zoho CRM to help you choose the right tool for your business.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Zoho CRM
7.2/10
Cloud CRM from Zoho for small and mid-sized sales teams, with a free plan for 3 users and four paid per-user editions.
Feature-by-Feature Comparison
| Feature | | Z Zoho CRM |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 7.2/10 |
| Analytics | 6/10 | 7/10 |
| Cost | 8/10 | 8/10 |
| Customization | 6/10 | 8/10 |
| Ease of Use | 8/10 | 6/10 |
| Integration | 7/10 | 8/10 |
| Scalability | 7/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Support | 5/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | $20/user/mo Standard |
| Estimated cost for 10 users | $499/mo Professional | $200/mo Standard |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Brevo vs Zoho CRM cost by team size
Brevo and Zoho CRM cost the same at 1 user; Zoho CRM costs less from 5 to 10 users.
| Team size | Brevo | Zoho CRM |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $499/moProfessional | $100/moStandard |
| 10 users | $499/moProfessional | $200/moStandard |
| 25 users | Contact for pricing | $500/moStandard |
| 50 users | Contact for pricing | $1,000/moStandard |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for marketing teams (7/10 vs 5/10)
- Better fit for developers (6/10 vs 4/10)
ZWhy choose Zoho CRM
- Lower estimated cost for 10 users: $200/mo vs $499/mo
- Higher Customization score (8/10 vs 6/10)
- Higher Analytics score (7/10 vs 6/10)
- Better fit for enterprise (6/10 vs 4/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
ZZoho CRM
Pros
- The free edition supports 3 users with mobile apps and basic workflows, so very small teams can use it at no cost.
- Annual billing for Standard costs about 14 USD per user per month, which is low for a CRM that includes forecasting and built-in calling.
- Reviewers praise how closely it works with other Zoho apps such as Desk, Campaigns and Analytics.
- Admins can heavily customize it with custom modules, Blueprint processes, widgets and custom functions.
Cons
- Monthly billing costs roughly 25 to 52 percent more per seat than annual billing.
- Reviewers report a learning curve, especially when building workflow automation.
- Advanced automation often needs developers or custom functions.
- Reviews often mention slow or limited customer support and occasional sluggish performance.
- Zia AI is only included from the Enterprise edition up.
Not sold on either?
Frequently Asked Questions
Zoho CRM scores higher on our CRM criteria: 7.2/10 against 6.9/10 for Brevo. The largest gap is in Customization: 6/10 for Brevo and 8/10 for Zoho CRM.
Zoho CRM costs less for 10 users: about $200/mo on its Standard plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both Brevo and Zoho CRM have a free plan.
Brevo is the better fit for developers: we rate it 6/10 for them, against 4/10 for Zoho CRM.
