Brevo vs Metricool: Complete Comparison (2026)
An in-depth comparison of Brevo and Metricool to help you choose the right tool for your business.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Metricool
6.6/10
Spanish social media management platform for scheduling, analytics, competitor tracking, ads monitoring and client reporting, priced by number of brands for creators, SMBs and agencies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.6/10 |
| Scalability | 7/10 | 7/10 |
| Analytics | 6/10 | 8/10 |
| Cost | 8/10 | 8/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 7/10 |
| Integration | 7/10 | 6/10 |
| Security | 7/10 | 4/10 |
| Support | 5/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | $25/mo Starter (5 brands) |
| Estimated cost for 10 users | $499/mo Professional | Free Free |
| Features | ||
| Email Marketing | ||
| SMS Marketing | ||
| A/B Testing | Not listed | |
| Competitor Analysis | Not listed | |
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
Brevo vs Metricool cost by team size
Brevo and Metricool cost the same at 1 user; Metricool costs less from 5 to 10 users.
| Team size | Brevo | Metricool |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $499/moProfessional | FreeFree |
| 10 users | $499/moProfessional | FreeFree |
| 25 users | Contact for pricing | FreeFree |
| 50 users | Contact for pricing | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Security score (7/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 7/10)
- Includes Email Marketing, which Metricool lacks
- Includes SMS Marketing, which Metricool lacks
Why choose Metricool
- Lower estimated cost for 10 users: Free vs $499/mo
- Higher Analytics score (8/10 vs 6/10)
- Higher Support score (6/10 vs 5/10)
- Better fit for agencies (9/10 vs 4/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Metricool
Pros
- Brand-based pricing lets agencies manage up to 50 clients without per-seat fees.
- Reviewers rate the analytics and automated reports highly, and reports export to PDF and PPT.
- The free plan is usable, with 20 posts a month and 5 competitor profiles.
- Covers a wide range of networks, including Threads, Bluesky, Twitch and Google Business Profile.
- Shows Google, Facebook and TikTok Ads campaigns alongside organic social data.
Cons
- X/Twitter requires a paid add-on on every plan.
- LinkedIn is not available on the free plan, and free analytics history is limited to 30 days.
- Reviewers say content creation and media management are weaker than competitors.
- Support experiences are mixed across review sites.
- The API and Looker Studio connector require the Advanced plan.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 6.6/10 for Metricool. The largest gap is in Security: 7/10 for Brevo and 4/10 for Metricool.
Metricool costs less for 10 users: free on its Free plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both Brevo and Metricool have a free plan.
Metricool is the better fit for agencies: we rate it 9/10 for them, against 4/10 for Brevo.
Brevo has Email Marketing and SMS Marketing, which Metricool lacks.
