Braze vs Brevo Comparison
Compare Braze vs Brevo features, pricing, and more.
Last updated: November 2026
Braze
6.3/10
Braze is an enterprise customer engagement platform for consumer brands. It sends personalized, cross-channel messages across email, push, SMS, in-app and WhatsApp, driven by real-time user data.
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.9/10 |
| Scalability | 9/10 | 7/10 |
| Ease of Use | 5/10 | 8/10 |
| Customization | 8/10 | 6/10 |
| Security | 8/10 | 7/10 |
| Support | 6/10 | 5/10 |
| Cost | 2/10 | 8/10 |
| Integration | 8/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | $9/mo Starter |
| Estimated cost for 10 users | Contact for pricing | $499/mo Professional |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
Braze vs Brevo cost by team size
| Team size | Braze | Brevo |
|---|---|---|
| 1 user | Contact for pricing | FreeFree |
| 5 users | Contact for pricing | $499/moProfessional |
| 10 users | Contact for pricing | $499/moProfessional |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Braze
- Higher Scalability score (9/10 vs 7/10)
- Higher Customization score (8/10 vs 6/10)
- Better fit for enterprise (9/10 vs 4/10)
Why choose Brevo
- Has a free plan (Braze does not)
- Higher Cost score (8/10 vs 2/10)
- Higher Ease of Use score (8/10 vs 5/10)
- Better fit for small business (9/10 vs 2/10)
- Better fit for freelancers (7/10 vs 1/10)
Pros & Cons
Braze
Pros
- Covers an unusually wide range of channels in one platform, from email and SMS to push, in-app, content cards, WhatsApp, LINE and KakaoTalk.
- Canvas journeys support flexible multi-step, real-time personalized flows, which reviewers single out as a strength.
- Every edition includes AI tooling, SSO, 2FA and granular permissions.
- Built for scale, with MAU-based contracts used by large consumer brands, and holds a 4.5/5 rating on G2 from about 1,449 reviews.
Cons
- No public pricing, and third-party estimates typically run 60,000 to 200,000 USD or more a year.
- Credit-based charges for channels and AI make spend hard to forecast.
- Reviewers cite friction in the Canvas interface, such as no way to copy steps between canvases and limited editing after launch.
- Reporting is considered rigid, and many teams export data to BI tools.
- Steep learning curve, and custom integrations often depend on developers.
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 6.3/10 for Braze. The largest gap is in Cost: 2/10 for Braze and 8/10 for Brevo.
Brevo has a free plan; Braze does not list one.
Brevo is the better fit for small business: we rate it 9/10 for them, against 2/10 for Braze.
