Bigin by Zoho CRM vs EspoCRM: Complete Comparison (2026)
An in-depth comparison of Bigin by Zoho CRM and EspoCRM to help you choose the right tool for your business.
Last updated: November 2026

Bigin by Zoho CRM
6.8/10
Bigin is a pipeline-based CRM from Zoho for small and micro businesses that need affordable deal tracking, contact management and simple automation.

EspoCRM
6.9/10
Open-source CRM for small and mid-sized businesses that can be self-hosted free or bought as a per-user cloud subscription.
Feature-by-Feature Comparison
| Feature | ![]() | ![]() |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.9/10 |
| Customization | 4/10 | 9/10 |
| Analytics | 5/10 | 6/10 |
| Integration | 7/10 | 6/10 |
| Support | 7/10 | 5/10 |
| Ease of Use | 9/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Cost | 9/10 | 9/10 |
| Scalability | 4/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/user/mo Express | €13/user/mo Basic |
| Estimated cost for 10 users | $90/mo Express | Free Open Source (self-hosted) |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | Not listed | |
| Marketing Automation | Not listed | |
| Customer Support Management | Not listed | |
Which One Should You Choose?
Why choose Bigin by Zoho CRM

- Higher Ease of Use score (9/10 vs 6/10)
- Higher Support score (7/10 vs 5/10)
- Better fit for freelancers (8/10 vs 4/10)
Why choose EspoCRM

- Higher Customization score (9/10 vs 4/10)
- Higher Scalability score (6/10 vs 4/10)
- Better fit for enterprise (4/10 vs 2/10)
- Better fit for mid-market (6/10 vs 4/10)
Pros & Cons
Bigin by Zoho CRM

Pros
- Paid plans start at $7 per user per month on annual billing, below HubSpot and Salesforce according to reviewers.
- Small teams can set it up quickly. Zoho cites a 30-minute guided setup, and a PeerSpot reviewer was operational within about two weeks.
- The free plan includes built-in calling, mobile apps and web forms.
- It connects natively to the Zoho suite, and paying customers can upgrade to Zoho CRM.
- Security features include SSO, MFA, audit logs and HIPAA-related controls.
Cons
- Reviewers often cite limited customisation of fields, workflows and reports.
- Marketing tools are basic, and WhatsApp messaging requires buying credits.
- Some users find the mobile interface weak.
- PeerSpot reviewers found the slab-based pricing and limits confusing.
- It has no built-in support ticketing.
EspoCRM

Pros
- The Entity Manager lets administrators add custom entities, fields and relationships without writing code.
- Every cloud plan includes all official extensions at no extra cost, among them the Sales Pack, VoIP, Google, Outlook and Mailchimp.
- The free, self-hostable open-source core keeps costs very low for small teams.
- You own your database and files and can request copies, which limits lock-in.
- Hosting in Germany is available for teams that need GDPR-friendly data residency.
Cons
- Reviewers say the initial setup of entities, roles and automations takes time and some technical skill.
- G2 reviewers point to a steep learning curve and limited documentation.
- A few reviewers reported slower performance with large datasets.
- Cloud support runs only 12 hours a day, 5 days a week, and the vendor team is very small.
- Self-hosted users must pay for reporting and BPM through the Advanced Pack.





