AWeber vs Zapier Comparison
Compare AWeber vs Zapier features, pricing, and more.
Last updated: November 2026
AWeber
6.1/10
Email marketing platform for small businesses and creators, with newsletters, automations, landing pages, sign-up forms, AI writing help and light ecommerce tools.
Zapier
7.3/10
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.1/10 | 7.3/10 |
| Scalability | 4/10 | 7/10 |
| Ease of Use | 7/10 | 9/10 |
| Customization | 5/10 | 7/10 |
| Security | 6/10 | 8/10 |
| Support | 8/10 | 6/10 |
| Cost | 6/10 | 4/10 |
| Integration | 7/10 | 10/10 |
| Analytics | 5/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $15/mo Lite | $30/mo Professional |
| Estimated cost for 10 users | $30/mo Plus | $104/mo Team |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
| More features | ||
| AI Agents | Not listed | |
| Chatbots | Not listed | |
| Private Deployment | Not listed | |
| API Access | Not listed | |
| Workflow Automation | Not listed | |
| Text Generation | Not listed | |
| Enterprise Controls | Not listed | |
AWeber vs Zapier cost by team size
Zapier costs less at 1 user; AWeber costs less from 5 to 25 users.
| Team size | AWeber | Zapier |
|---|---|---|
| 1 user | $15/moLite | FreeFree |
| 5 users | $30/moPlus | $104/moTeam |
| 10 users | $30/moPlus | $104/moTeam |
| 25 users | $30/moPlus | $104/moTeam |
| 50 users | $30/moPlus | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose AWeber
- Lower estimated cost for 10 users: $30/mo vs $104/mo
- Higher Support score (8/10 vs 6/10)
- Higher Cost score (6/10 vs 4/10)
Why choose Zapier
- Has a free plan (AWeber does not)
- Higher Scalability score (7/10 vs 4/10)
- Higher Integration score (10/10 vs 7/10)
- Better fit for agencies (7/10 vs 3/10)
- Better fit for enterprise (6/10 vs 2/10)
Pros & Cons
AWeber
Pros
- Support is the most praised area in reviews, and every plan includes 24/7 support (priority support on Plus).
- AI tools draft weekly newsletters, suggest subject lines and build a branded template from your own assets.
- RSS-to-email sends campaigns automatically when a blog, podcast or YouTube feed publishes, which suits content creators.
- Plus removes caps on lists, automations, segments and users at a low entry price of 30 USD a month.
Cons
- Costs climb steeply with list size, reaching about 600 to 750 USD a month at 100,000 subscribers.
- Lite is restrictive: one list, three automations, one segment and AWeber branding.
- Reviewers often call the interface dated, and say templates and advanced automation are limited.
- There is no SMS channel and no free plan on the current pricing page, and monthly sends are capped at 10 to 12 times list size.
- Some reviewers report that deliverability has declined.
Zapier
Pros
- Its app catalog is the largest among automation tools, which reviewers single out as unmatched.
- Non-technical users can build simple two- or three-step workflows quickly from templates or Copilot prompts.
- Agents, chatbots, and AI steps sit alongside existing workflows, so you do not need a second platform for AI.
- Holds a SOC 2 Type II attestation and SOC 3 report, with SAML SSO and audit logs from the Team plan.
Cons
- Every action step uses a task, so multi-step and high-volume workflows get expensive quickly.
- Overage on monthly plans is charged at 2.5 times the base task rate.
- The free plan allows only two-step Zaps and lacks filters and AI by Zapier.
- There is no self-hosted or private deployment option, unlike n8n or Activepieces.
- Users report complaints about billing, refunds, and an all-day outage in October 2025.
Not sold on either?
Frequently Asked Questions
Zapier scores higher on our Marketing criteria: 7.3/10 against 6.1/10 for AWeber. The largest gap is in Integration: 7/10 for AWeber and 10/10 for Zapier.
AWeber costs less for 10 users: about $30/mo on its Plus plan, against about $104/mo on its Team plan for Zapier, billed monthly.
Zapier has a free plan; AWeber does not list one.
Zapier is the better fit for agencies: we rate it 7/10 for them, against 3/10 for AWeber.
