Apptivo vs monday CRM Comparison
Compare Apptivo vs monday CRM features, pricing, and more.
Last updated: November 2026
Apptivo
6.3/10
Apptivo is a modular cloud CRM and business suite that combines sales, help desk, projects, invoicing and campaigns for small and mid-sized businesses.
monday CRM
7.4/10
Sales CRM built on the monday.com work platform, with pipeline, lead and contact boards, email tracking, sequences and AI sales agents, for small and mid-sized sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 7.4/10 |
| Analytics | 5/10 | 7/10 |
| Cost | 8/10 | 6/10 |
| Customization | 8/10 | 8/10 |
| Ease of Use | 5/10 | 8/10 |
| Integration | 5/10 | 8/10 |
| Scalability | 5/10 | 7/10 |
| Security | 6/10 | 8/10 |
| Support | 8/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $20/user/mo Lite | $18/user/mo Basic |
| Estimated cost for 10 users | $200/mo Lite | $180/mo Basic |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
Apptivo vs monday CRM cost by team size
monday CRM costs less from 5 users.
| Team size | Apptivo | monday CRM |
|---|---|---|
| 1 user | $20/moLite | Contact for pricing |
| 5 users | $100/moLite | $90/moBasic |
| 10 users | $200/moLite | $180/moBasic |
| 25 users | $500/moLite | $450/moBasic |
| 50 users | $1,000/moLite | $900/moBasic |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apptivo
- Higher Cost score (8/10 vs 6/10)
- Higher Support score (8/10 vs 7/10)
- Better fit for small business (9/10 vs 7/10)
- Better fit for freelancers (5/10 vs 3/10)
Why choose monday CRM
- Lower estimated cost for 10 users: $180/mo vs $200/mo
- Higher Ease of Use score (8/10 vs 5/10)
- Higher Integration score (8/10 vs 5/10)
- Better fit for enterprise (6/10 vs 4/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
Apptivo
Pros
- Entry pricing of $15 per user per month on annual billing is low for a suite that also covers projects, invoicing and help desk.
- Support is the most praised area, with 94% positive mentions on Capterra and responsive help even on entry-level plans.
- Modular apps and up to 500 custom fields per app let teams tailor the system without switching tools.
- Built-in estimates, invoicing, expenses and accounting integrations with QuickBooks and Xero suit businesses that bill for services.
- Native apps for iOS, Android and Windows, with offline use reported.
Cons
- Reviewers describe the interface as dated and navigation as cumbersome.
- There is a learning curve, and complex customizations often need developer help.
- Users report glitches and slowdowns, especially with large datasets.
- Email integration and email marketing are reported to be limited and clunky.
- There is no free-forever plan, and marketing email volume is capped per user.
monday CRM
Pros
- Uses the same flexible board model as monday work management, so teams already on monday.com can link sales pipelines to project delivery.
- Built-in AI agents score and enrich leads, flag stalled deals and summarize calls without a separate tool.
- Gmail and Outlook sync fills CRM fields from emails automatically, which cuts manual data entry for reps.
- Strong review scores of about 4.6 on G2 and 4.7 on Capterra, according to third-party summaries.
Cons
- Three-seat minimum and bucketed seats mean small teams pay for seats they do not use, and there is no free plan.
- Basic is very restricted, with one dashboard, 1,000 contacts and five columns per board, which pushes most teams to Standard or Pro.
- G2 reviewers often say it lacks features found in dedicated sales CRMs, especially native calling, texting and template automation.
- Email sequences and mass emails are reserved for Pro, and monthly billing costs much more than annual billing (41 versus 28 USD per seat on Pro).
Not sold on either?
Frequently Asked Questions
Monday CRM scores higher on our CRM criteria: 7.4/10 against 6.3/10 for Apptivo. The largest gap is in Ease of Use: 5/10 for Apptivo and 8/10 for monday CRM.
Monday CRM costs less for 10 users: about $180/mo on its Basic plan, against about $200/mo on its Lite plan for Apptivo, billed monthly.
No, neither Apptivo nor monday CRM lists a free plan.
Monday CRM is the better fit for enterprise: we rate it 6/10 for them, against 4/10 for Apptivo.
