Apollo vs Salesmate: Complete Comparison (2026)
An in-depth comparison of Apollo and Salesmate to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Salesmate
6.5/10
Sales CRM with built-in calling and texting, sequences, workflow automation and Skara AI agents, sold per user to small and mid-sized sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.5/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 7/10 | 7/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 8/10 | 7/10 |
| Integration | 7/10 | 5/10 |
| Scalability | 6/10 | 6/10 |
| Security | 6/10 | 7/10 |
| Support | 4/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | $29/user/mo Basic |
| Estimated cost for 10 users | Free Free | $290/mo Basic |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Marketing Automation | Not listed | |
| Customer Support Management | Not listed | |
| Mobile Access | Not listed | |
Apollo vs Salesmate cost by team size
Apollo costs less at every team size we checked.
| Team size | Apollo | Salesmate |
|---|---|---|
| 1 user | FreeFree | $29/moBasic |
| 5 users | FreeFree | $145/moBasic |
| 10 users | FreeFree | $290/moBasic |
| 25 users | FreeFree | $725/moBasic |
| 50 users | FreeFree | $1,450/moBasic |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (Salesmate does not)
- Lower estimated cost for 10 users: Free vs $290/mo
- Higher Integration score (7/10 vs 5/10)
- Higher Ease of Use score (8/10 vs 7/10)
Why choose Salesmate
- Higher Support score (7/10 vs 4/10)
- Higher Customization score (7/10 vs 6/10)
- Better fit for customer support teams (4/10 vs 2/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Salesmate
Pros
- Native VoIP calling and SMS, with numbers from about $1.10 a month in 80+ countries, so teams avoid buying a separate dialer.
- Entry price of $23 per user per month on annual billing undercuts many sales-focused CRMs with similar pipeline and email tracking features.
- The 15-day trial includes every feature and unlimited users, and Salesmate will extend it on request.
- Reviewers on G2 and Capterra (about 4.7 out of 5) repeatedly praise fast, responsive support and a clean pipeline interface.
- Holds ISO 27001 and SOC 2 certification, encrypts data at rest with AES-256, and offers IP access controls.
- All native integrations and the REST API are included on every plan at no extra cost.
Cons
- Key sales tools are gated by tier: sequences and the team inbox need Pro, and the power dialer and voicemail drop need Business.
- Usage charges for automation credits, calls, SMS, dedicated IPs and AI credits make the total cost hard to forecast.
- Reviewers on Trustpilot and G2 report email sync failures and messages landing in spam.
- About 46 native integrations is a small catalog next to HubSpot or Salesforce, so other connections rely on Zapier or Make.
- All fees are non-refundable, including unused time and voice credits.
- Some reviewers mention slow loading, a learning curve for advanced automation, and gaps in the mobile app.
Not sold on either?
Frequently Asked Questions
Apollo and Salesmate both score 6.5/10 on our AI Software criteria. The largest gap is in Support: 4/10 for Apollo and 7/10 for Salesmate.
Apollo costs less for 10 users: free on its Free plan, against about $290/mo on its Basic plan for Salesmate, billed monthly.
Apollo has a free plan; Salesmate does not list one.
Salesmate is the better fit for customer support teams: we rate it 4/10 for them, against 2/10 for Apollo.
