ActiveCampaign vs Salesmate Comparison

Why choose ActiveCampaign

• Higher Integration score (8/10 vs 5/10)
• Higher Scalability score (7/10 vs 6/10)
• Better fit for freelancers (6/10 vs 4/10)

Why choose Salesmate

• Higher Cost score (7/10 vs 5/10)
• Higher Ease of Use score (7/10 vs 6/10)
• Better fit for sales teams (9/10 vs 5/10)

ActiveCampaign

Pros

• Every plan, including Starter, has multi-step automation and AI campaign builders, so small teams can run nurture sequences cheaply.
• Pro adds predictive sending, conditional content and attribution tracking at a list price of about 79 USD a month for 1,000 contacts on annual billing.
• Enterprise covers compliance-heavy buyers with SSO, HIPAA support, custom objects and a Salesforce integration.
• Review sites rate it highly, at about 4.4 on G2 from around 14,700 reviews and 4.6 on Capterra.
• iOS and Android apps let users create and manage deals, assign tasks and log calls on the go.

Cons

• Pricing is tied to contact count and rises sharply as lists grow, and there is no permanent free plan.
• Deal pipelines and inbox sales email cost extra through CRM add-ons, which adds a lot to the total cost for sales teams.
• Starter allows only 5 actions per automation and 1 user, and it has no landing pages.
• Reviewers often mention a steep learning curve and slow support on lower tiers.
• Reporting customisation is limited, and deals cannot be exported without the API.

Salesmate

Pros

• Native VoIP calling and SMS, with numbers from about $1.10 a month in 80+ countries, so teams avoid buying a separate dialer.
• Entry price of $23 per user per month on annual billing undercuts many sales-focused CRMs with similar pipeline and email tracking features.
• The 15-day trial includes every feature and unlimited users, and Salesmate will extend it on request.
• Reviewers on G2 and Capterra (about 4.7 out of 5) repeatedly praise fast, responsive support and a clean pipeline interface.
• Holds ISO 27001 and SOC 2 certification, encrypts data at rest with AES-256, and offers IP access controls.
• All native integrations and the REST API are included on every plan at no extra cost.

Cons

• Key sales tools are gated by tier: sequences and the team inbox need Pro, and the power dialer and voicemail drop need Business.
• Usage charges for automation credits, calls, SMS, dedicated IPs and AI credits make the total cost hard to forecast.
• Reviewers on Trustpilot and G2 report email sync failures and messages landing in spam.
• About 46 native integrations is a small catalog next to HubSpot or Salesforce, so other connections rely on Zapier or Make.
• All fees are non-refundable, including unused time and voice credits.
• Some reviewers mention slow loading, a learning curve for advanced automation, and gaps in the mobile app.