Apollo vs Braze: Complete Comparison (2026)
An in-depth comparison of Apollo and Braze to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Braze
6.3/10
Braze is an enterprise customer engagement platform for consumer brands. It sends personalized, cross-channel messages across email, push, SMS, in-app and WhatsApp, driven by real-time user data.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.3/10 |
| Integration | 7/10 | 8/10 |
| Analytics | 6/10 | 6/10 |
| Customization | 6/10 | 8/10 |
| Ease of Use | 8/10 | 5/10 |
| Support | 4/10 | 6/10 |
| Cost | 7/10 | 2/10 |
| Scalability | 6/10 | 9/10 |
| Security | 6/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | Contact for pricing |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Apollo vs Braze cost by team size
| Team size | Apollo | Braze |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | FreeFree | Contact for pricing |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (Braze does not)
- Higher Cost score (7/10 vs 2/10)
- Higher Ease of Use score (8/10 vs 5/10)
- Better fit for small business (8/10 vs 2/10)
- Better fit for startups (8/10 vs 4/10)
Why choose Braze
- Higher Scalability score (9/10 vs 6/10)
- Higher Customization score (8/10 vs 6/10)
- Better fit for enterprise (9/10 vs 5/10)
- Better fit for marketing teams (8/10 vs 4/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Braze
Pros
- Covers an unusually wide range of channels in one platform, from email and SMS to push, in-app, content cards, WhatsApp, LINE and KakaoTalk.
- Canvas journeys support flexible multi-step, real-time personalized flows, which reviewers single out as a strength.
- Every edition includes AI tooling, SSO, 2FA and granular permissions.
- Built for scale, with MAU-based contracts used by large consumer brands, and holds a 4.5/5 rating on G2 from about 1,449 reviews.
Cons
- No public pricing, and third-party estimates typically run 60,000 to 200,000 USD or more a year.
- Credit-based charges for channels and AI make spend hard to forecast.
- Reviewers cite friction in the Canvas interface, such as no way to copy steps between canvases and limited editing after launch.
- Reporting is considered rigid, and many teams export data to BI tools.
- Steep learning curve, and custom integrations often depend on developers.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our AI Software criteria: 6.5/10 against 6.3/10 for Braze. The largest gap is in Cost: 7/10 for Apollo and 2/10 for Braze.
Apollo has a free plan; Braze does not list one.
Apollo is the better fit for small business: we rate it 8/10 for them, against 2/10 for Braze.
