YouScan
5.9/10YouScan is an AI social listening platform that brands, agencies and researchers use to monitor mentions and sentiment, and to recognise logos and objects in social images.
Data last updated November 2026 · Our methodology
Overview
YouScan is a social listening and consumer insights platform. It started in Kyiv in 2009 and now runs as a distributed company. It collects mentions from social networks, including TikTok, Instagram, Reddit, YouTube and X, as well as from online media. It then runs AI analysis on what it collects: aspect-based sentiment, trend detection, word clouds and smart alerts. Its signature feature is Visual Insights, which uses image recognition to find brand logos, objects, scenes and demographic details in photos even when the post text never names the brand. Insights Copilot lets users ask plain-language questions about their data. The product suits consumer brands, research firms and agencies that need brand health tracking, reputation monitoring and competitor benchmarking. It does not publish or schedule posts. Pricing is annual. The Starter plan costs 499 USD per month, billed annually, and covers 3 text topics, 15,000 mentions a month, 1 dashboard, 10 Copilot questions and one Slack, Teams or WhatsApp integration. The Unlimited plan is quoted on request and adds unlimited topics, Visual and Audience Insights, data export and API access. Both plans include unlimited users. Alerts can go to Slack, Microsoft Teams and WhatsApp, and there is a Social Intelligence API with webhooks. The main limitations are the price of entry, the lack of a self-serve free trial (you get a demo account instead), and topic setup that relies on Boolean queries, which reviewers say has a learning curve.
Our Rating
AI Software5.9/10
Marketing5.9/10
Who YouScan is best for
Best software for EnterpriseGood fit
Large consumer brands such as Nestle, Unilever and Samsung are named clients, and the Unlimited plan adds image analysis and API access.
The core uses are brand health tracking, sentiment analysis and trend detection for marketers.
The vendor pitches the Unlimited plan at brands and agencies, and every plan includes unlimited users.
Research firms such as Ipsos use it for consumer insight work, and a consultancy customer singles out its TikTok data.
Less suited
Starter is marketed to SMBs, but at 499 USD per month, billed annually, it costs a lot for a small company.
Pros & Cons
Pros
- Visual Insights finds brand logos and objects in images, so it catches mentions that text-only listening tools miss.
- Every plan includes unlimited users, so a team can grow without per-seat charges.
- Aspect-based sentiment and automatic trend detection go beyond simple positive and negative scoring.
- Customers praise its TikTok data, and it also covers Instagram, Reddit, YouTube and X.
- Support runs Monday to Friday from 6 am to 11 pm UTC by chat, email and WhatsApp, and higher plans add a dedicated Customer Success Manager.
Cons
- The entry plan costs 499 USD per month, billed annually, with no self-serve free trial.
- Starter allows only 3 topics and 15,000 mentions a month, and image analysis and API access require the custom-priced Unlimited plan.
- Reviewers say topic setup relies on Boolean queries with little help on screen.
- A reviewer on Software Advice says downloading large sets of mentions by hand is tedious.
- It has no publishing or scheduling, so it only listens and analyses.
Key Features
Not included
- SMS Marketing
- Social Media Scheduling
- Email Marketing
YouScan Pricing
Starter
- 1 custom dashboard
- 3 text-based topics
- Up to 15,000 mentions per month
- Unlimited users, rules and alerts
- 499 USD per month, billed annually
- 1 Slack, Teams or WhatsApp integration
- 10 Insights Copilot questions per month
- Mention Wall, aspect sentiment, trend detection, word clouds
Unlimited
- Custom quote
- Audience Insights
- User access rights
- Data export and API access
- Unlimited topics and sampled mentions
- Unlimited Copilot questions and dashboards
- Visual Insights for image and logo recognition
Frequently Asked Questions
No self-serve trial is offered. YouScan instead sets up a free demo account and an expert walks you through the platform.
The Starter plan costs 499 USD per month, billed annually. The Unlimited plan is priced on request.
No. Both plans include unlimited users, unlimited social searches, and unlimited rules and alerts.
Alerts can go to Slack, Microsoft Teams and WhatsApp. Starter allows one of these integrations. The Unlimited plan includes the Social Intelligence API and data export, and webhooks are also available.
YouScan shows a GDPR compliance badge and publishes a Data Processing Addendum. Its about page does not mention SOC 2 or ISO certification.
By credit card through Stripe, or by bank wire transfer.
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