Vimeo OTT

Vimeo OTT, which some sources now call Vimeo Streaming, grew out of VHX, a subscription-channel platform Vimeo bought in 2016. It lets creators, fitness and education brands, and media companies run their own branded video service. They can sell monthly subscriptions (SVOD) or one-off rentals and purchases (TVOD), with free trials, promo codes for subscriptions, coupon codes for one-off sales, and UTM campaign links, all without building checkout or delivery infrastructure themselves. The Starter plan has no upfront fee. Vimeo charges $1 per subscriber per month plus 10% of one-time purchases, and extra upload and transaction fees apply. Starter is limited to a web storefront and pre-recorded video. Native apps for iOS, Android, Apple TV, Roku, Amazon Fire, Samsung, LG, Vizio and Xbox require the custom-priced Enterprise plan. Enterprise also covers ad-supported and free-registration models, live pay-per-view, 24/7 live channels, SSO, DRM, API access, advanced subscriber analytics and third-party integrations. For email campaigns, Vimeo points users to Mailchimp through Zapier, webhooks, the Customers API or CSV export, and it suggests a Segment integration for behavioural tracking. The product suits creators who already have an audience and want recurring video revenue under their own brand. The main limitation is the big gap between a web-only Starter tier and opaque Enterprise pricing for apps. Independent ratings are also weak, at about 2.1 out of 5 on Trustpilot, and some buyers worry about the product's future after Bending Spoons bought Vimeo in late 2025 and cut staff in January 2026.