Lemon Squeezy

Lemon Squeezy is a Stripe-owned merchant-of-record platform for software companies and creators who sell digital products, SaaS subscriptions and license-keyed apps. Because it is the legal seller, it collects and remits VAT and sales tax worldwide. It provides hosted checkout and storefronts, subscription billing with trials and dunning, signed download links, license key management, discounts and an affiliate program. Its marketing tools include lead magnets (free products given in exchange for an email address), signup forms, a subscriber list, segments based on purchase behaviour (such as customers only, repeat buyers, or buyers of a specific product), one-off broadcast emails, reports and abandoned-cart recovery emails. Stores must be approved before they can send email. Monthly sending is capped at 10 times the plan's subscriber limit. There is no monthly fee for commerce. Each sale costs 5% plus 50 cents, with surcharges of 1.5% for international buyers, 1.5% for PayPal and 0.5% for subscriptions. Marketing features carry their own fees: 5% on revenue recovered by abandoned-cart emails and 3% on affiliate referrals. Email marketing is free up to 500 subscribers, and paid tiers above that are priced by subscriber count. Developers get a REST API and webhooks. The main limitation is the product's direction. Stripe bought Lemon Squeezy in July 2024, and its team now works on Stripe Managed Payments. Reviewers report slower support and few product updates since then, and the public changelog has had no new entries since August 2025. The email features are also basic: there is no documented A/B testing or SMS.