Emma
5.8/10Emma by Marigold is an email marketing platform with automation, segmentation, SMS and brand controls, built for multi-location and distributed organizations.
Data last updated November 2026 · Our methodology
Overview
Emma is an email marketing platform that began in Nashville in the early 2000s. It is now one of Marigold's three core products, alongside Campaign Monitor and Vuture. It includes a drag-and-drop email builder with templates, segmentation by behavior, purchase history and demographics, dynamic content, triggered automations, A/B testing of subject lines, content and send times, built-in reporting, SMS, and AI suggestions for send times and subject lines. What sets Emma apart is its support for distributed organizations. Subaccounts, a Brand Manager with locked brand elements, templates shared across subaccounts, approval workflows and role-based permissions let a head office control the brand while local teams send their own campaigns. That focus helped it win B2B Email Marketing Solution of the Year at the 2026 MarTech Breakthrough Awards. Pricing is a flat monthly fee. Emma Lite costs $105 a month and Emma for Teams costs $205 a month, while Emma Corporate is quoted by sales. Lists over 10,000 contacts need a custom quote. There is no free version and no free trial. Native integrations include Salesforce and HubSpot, and Zapier connects Shopify, WooCommerce, Eventbrite, SurveyMonkey and Google Analytics. An open API supports custom integrations. The main drawback is cost: the entry price is high for a single small business compared with freemium tools. The pricing page also gives conflicting user counts for its plans, and add-ons such as SMS and professional services have no published prices.
Our Rating
Who Emma is best for
Good fit
Brand Manager, approval workflows and role permissions are built for teams that coordinate campaigns together.
- Mid-Market8/10
Subaccounts and the Teams plan suit multi-location organizations of this size.
Less suited
The Corporate plan adds unlimited users and audience sharing across subaccounts, but a reviewer asked for more capabilities for global enterprises.
The tool is easy to use, but the $105 monthly entry price with no free plan is steep for small senders.
Pros & Cons
Pros
- Subaccounts, locked brand elements and shared templates let a central team control brand across many locations.
- Segmentation by behavior, purchase history and demographics, plus dynamic content, gets praise from reviewers.
- A/B testing covers subject lines, content and send times.
- Every plan includes unlimited email sends for a flat monthly fee.
- Rated 4.7 on Gartner Peer Insights and 4.2 on Capterra.
Cons
- There is no free version and no free trial, according to Capterra.
- The $105 monthly entry price is high for small senders.
- Lists over 10,000 contacts and the Corporate plan need a custom quote.
- Shopify and WooCommerce connect only through Zapier, not natively.
- The pricing page gives conflicting user counts for the Lite plan.
Key Features
Emma Pricing
Emma Lite
- Basic reporting
- Drag-and-drop editor
- Unlimited email sends
- Custom quote needed above 10,000 contacts
Emma for Teams
- Subaccounts
- Brand Manager
- Advanced analytics
- Everything in Lite
- Unlimited automation
Emma Corporate
- Unlimited users
- Priority support
- Audience sharing across subaccounts
Frequently Asked Questions
No. Capterra lists no free trial and no free version. Buyers can request a demo instead.
Emma Lite costs $105 a month and Emma for Teams costs $205 a month. Emma Corporate is quoted by sales. Lists over 10,000 contacts need a custom quote.
It connects to CRMs such as Salesforce and HubSpot. Through Zapier it links to Shopify, WooCommerce, Eventbrite, SurveyMonkey and Google Analytics. An open API supports custom integrations.
Yes. The Teams and Corporate plans add subaccounts, a Brand Manager, templates shared across subaccounts, and approval workflows.
Marigold, formerly CM Group. Emma was excluded when Zeta Global bought Marigold's enterprise business in 2025.
Yes. Emma offers SMS messaging, but the pricing page does not publish SMS prices.
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