ClickFunnels
5.5/10Sales funnel builder for online sellers, coaches and course creators, combining landing pages, checkouts, email automation, courses and a storefront in one platform.
Data last updated November 2026 · Our methodology
Overview
ClickFunnels is a hosted platform for building multi-step sales funnels: opt-in pages, order forms with one-click upsells and downsells, webinar registration and replay sequences, membership courses, communities and small online stores. It also includes email broadcasts and automation workflows, tag-based contact segmentation, two-variant split testing of pages and emails, AI writing tools, and a reporting dashboard for sales, opt-ins and recurring revenue. It suits solo info-product sellers, coaches and small marketing teams who want to launch offers without stitching together separate tools. It fits content-heavy websites and large ecommerce catalogs less well. There are four flat-rate plans rather than per-seat pricing. Launch, Scale and Optimize can be billed monthly or annually, and Dominate is sold only as an annual contract. Each tier raises the limits on team members, workspaces, contacts, monthly emails, courses and stores. Webhooks, full API access and the custom code editor start at Scale. Independent reviews report extra charges on top of the subscription, such as metered email sending. The main limitations are that live webinars need a third-party tool like Zoom, split tests allow only two variants, and the step from Launch to Scale doubles the monthly cost.
Our Rating
Who ClickFunnels is best for
Good fit
Flat plans from $97 a month bundle pages, checkout, email and courses, which lets a small seller run offers without a separate tech stack.
Courses, memberships and funnels suit course creators.
Startups selling digital products can launch quickly, but cheaper rivals like Systeme.io are often recommended for very early stages.
Less suited
Scale and higher plans include multiple workspaces and API access for client work, but there is no dedicated white-label agency program in the evidence found.
Coaches and solo creators are a core user base, though the entry price is high for one person compared with budget funnel tools.
Teams get shared workspaces and up to 20 seats, but reviewers say email segmentation and automation are shallower than in dedicated tools like ActiveCampaign.
It suits small stores with upsells, but it fits large catalogs poorly.
Course and membership features suit online training sellers.
The top plan caps out at 20 team members and 400K contacts, and none of the reviewed sources describe enterprise security or compliance features.
- Mid-Market3/10
Team limits top out at 20 users.
Pros & Cons
Pros
- Every plan includes unlimited funnels, pages and visitors, so traffic growth does not force an upgrade.
- The funnel builder handles order bumps, one-click upsells, downsells and conditional split paths without extra plugins.
- Courses, communities, email automation and a store sit in the same account as the funnels, which reduces the number of separate tools.
- A 14-day free trial is followed by a 30-day money-back guarantee.
Cons
- Live webinars are not built in. The webinar funnel can only play recordings, so live sessions need Zoom or a similar tool.
- Split testing is limited to two variants per test.
- The jump from Launch at $97 to Scale at $197 a month is steep, and webhooks, API access and the code editor are only on Scale and above.
- Reviewers report metered email sending fees on top of the subscription, an editor that can lag or freeze, and no live chat on weekends.
Key Features
ClickFunnels Pricing
Launch
or $970/year (save 17%)
- 1 store
- 1 workspace
- 1M AI words
- 10K contacts
- 2 team members
- 5 custom domains
- Standard support
- 50K emails per month
- 3 courses and 3 communities
Scale
or $1,970/year (save 17%)
- 5 stores
- 5 workspaces
- 75K contacts
- 5 team members
- Custom code editor
- 300K emails per month
- Unlimited custom domains
- 6 courses and 6 communities
- Webhooks and full API access
- Priority support and live chat
Optimize
or $2,970/year (save 17%)
- 10 stores
- 5M AI words
- 10 workspaces
- 150K contacts
- 10 team members
- 750K emails per month
- 1 hour private onboarding
- 10 courses and 10 communities
- Priority support and live chat
Dominate
- 20 stores
- VIP support
- 10M AI words
- 20 workspaces
- 400K contacts
- 20 team members
- Annual billing only
- 1.2M emails per month
- 3 hours private onboarding
- 20 courses and 20 communities
Frequently Asked Questions
There is no free plan. Each plan has a free trial, described as 14 days, and ClickFunnels also offers a 30-day money-back guarantee.
No. Dominate is sold only on annual billing at $5,997 per year. Launch, Scale and Optimize can be billed monthly or annually.
Webhooks, full API access and the custom code editor require the Scale plan or higher. Launch does not include them.
Independent reviews report a fee of $0.675 per 1,000 emails sent through ClickFunnels. ClickFunnels' help center also lists metered charges for email validation, integration runs and video hosting under its June 2024 to June 2025 plans. Emails sent through your own SMTP server are not charged.
Not natively. ClickFunnels provides webinar registration and replay funnels, but live sessions require a third-party platform such as Zoom or GoTo Webinar.
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