ClickFunnels vs Moosend Comparison
Compare ClickFunnels vs Moosend features, pricing, and more.
Last updated: November 2026
ClickFunnels
5.5/10
Sales funnel builder for online sellers, coaches and course creators, combining landing pages, checkouts, email automation, courses and a storefront in one platform.
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.5/10 | 6.9/10 |
| Scalability | 6/10 | 6/10 |
| Ease of Use | 7/10 | 8/10 |
| Customization | 6/10 | 6/10 |
| Security | 5/10 | 6/10 |
| Support | 5/10 | 6/10 |
| Cost | 4/10 | 9/10 |
| Integration | 5/10 | 6/10 |
| Analytics | 6/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $97/mo Launch | $9/mo Pro |
| Estimated cost for 10 users | $297/mo Optimize | Contact for pricing |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
ClickFunnels vs Moosend cost by team size
Moosend costs less up to 5 users.
| Team size | ClickFunnels | Moosend |
|---|---|---|
| 1 user | $97/moLaunch | $9/moPro |
| 5 users | $197/moScale | $9/moPro |
| 10 users | $297/moOptimize | Contact for pricing |
| 25 users | $97/moLaunch | Contact for pricing |
| 50 users | $97/moLaunch | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose ClickFunnels
- Better fit for agencies (6/10 vs 4/10)
Why choose Moosend
- Higher Cost score (9/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 7/10)
- Better fit for mid-market (6/10 vs 3/10)
- Better fit for e-commerce (8/10 vs 5/10)
Pros & Cons
ClickFunnels
Pros
- Every plan includes unlimited funnels, pages and visitors, so traffic growth does not force an upgrade.
- The funnel builder handles order bumps, one-click upsells, downsells and conditional split paths without extra plugins.
- Courses, communities, email automation and a store sit in the same account as the funnels, which reduces the number of separate tools.
- A 14-day free trial is followed by a 30-day money-back guarantee.
Cons
- Live webinars are not built in. The webinar funnel can only play recordings, so live sessions need Zoom or a similar tool.
- Split testing is limited to two variants per test.
- The jump from Launch at $97 to Scale at $197 a month is steep, and webhooks, API access and the code editor are only on Scale and above.
- Reviewers report metered email sending fees on top of the subscription, an editor that can lag or freeze, and no live chat on weekends.
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Not sold on either?
Frequently Asked Questions
Moosend scores higher on our Marketing criteria: 6.9/10 against 5.5/10 for ClickFunnels. The largest gap is in Cost: 4/10 for ClickFunnels and 9/10 for Moosend.
No, neither ClickFunnels nor Moosend lists a free plan.
Moosend is the better fit for e-commerce: we rate it 8/10 for them, against 5/10 for ClickFunnels.
