OneSignal vs Trustpilot: Complete Comparison (2026)
An in-depth comparison of OneSignal and Trustpilot to help you choose the right tool for your business.
Last updated: November 2026
OneSignal
7.1/10
OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
Trustpilot
5.6/10
Trustpilot Business is a review collection and reputation platform that lets companies invite, display, and analyse customer reviews on Trustpilot to build trust and support marketing.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.1/10 | 5.6/10 |
| Scalability | 8/10 | 7/10 |
| Ease of Use | 8/10 | 7/10 |
| Customization | 6/10 | 5/10 |
| Security | 7/10 | 6/10 |
| Support | 6/10 | 4/10 |
| Cost | 7/10 | 3/10 |
| Integration | 8/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $19/mo Growth | Contact for pricing |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| A/B Testing | ||
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
OneSignal vs Trustpilot cost by team size
OneSignal and Trustpilot cost the same at 1 user.
| Team size | OneSignal | Trustpilot |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | Contact for pricing |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose OneSignal
- Higher Cost score (7/10 vs 3/10)
- Higher Support score (6/10 vs 4/10)
- Better fit for startups (9/10 vs 3/10)
- Better fit for small business (7/10 vs 4/10)
Why choose Trustpilot
- Better fit for e-commerce (9/10 vs 5/10)
Pros & Cons
OneSignal
Pros
- A free plan with unlimited push up to 1,000 MAU and 10,000 emails a month makes it cheap to start.
- Push, in-app, email and SMS run from one platform with cross-channel journeys.
- Reviewers on G2 and PeerSpot say the dashboard is easy for non-technical marketers to use.
- A broad integration catalog covers CDPs such as Segment, RudderStack and Hightouch, data warehouses, and analytics tools.
Cons
- PeerSpot reviewers call it expensive for large subscriber bases.
- Free and Growth plans cap segments at 6 and 10, and reporting history at 30 and 90 days.
- SMS pricing is not published and requires a sales conversation.
- Reviewers mention unclear documentation for advanced cases and limited in-app design options.
Trustpilot
Pros
- Its TrustScore and star widgets come from a review site consumers already recognise, which makes them useful as social proof.
- The free plan lets a business reply to reviews and collect up to 50 invited reviews a month.
- Ready-made integrations with Shopify, WooCommerce, Klaviyo, Salesforce, and HubSpot can send review invitations automatically.
- The Invitation Optimizer can A/B test subject lines, email copy, and send delays.
Cons
- Paid plans are expensive, starting at about 3,800 dollars a year for each domain.
- Contracts last 12 months, renew automatically, and do not allow downgrades mid-term.
- Independent sources report renewal price increases of 32 to 78 percent.
- Some reviewers complain that moderation is inconsistent and that fake reviews get through.
- The listed prices are annual only. The pricing page shows no monthly price.
Not sold on either?
Frequently Asked Questions
OneSignal scores higher on our Marketing criteria: 7.1/10 against 5.6/10 for Trustpilot. The largest gap is in Cost: 7/10 for OneSignal and 3/10 for Trustpilot.
Yes, both OneSignal and Trustpilot have a free plan.
OneSignal is the better fit for startups: we rate it 9/10 for them, against 3/10 for Trustpilot.
