Moosend vs Semrush Comparison
Compare Moosend vs Semrush features, pricing, and more.
Last updated: November 2026
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Semrush
6.3/10
Semrush is an SEO and AI search visibility platform for marketing teams and agencies, covering keyword research, site audits, rank tracking and competitor analysis.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.3/10 |
| Scalability | 6/10 | 8/10 |
| Ease of Use | 8/10 | 6/10 |
| Customization | 6/10 | 7/10 |
| Security | 6/10 | 7/10 |
| Support | 6/10 | 6/10 |
| Cost | 9/10 | 3/10 |
| Integration | 6/10 | 7/10 |
| Analytics | 7/10 | 9/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $9/mo Pro | $139/mo SEO |
| Estimated cost for 10 users | Contact for pricing | Free Free |
| Features | ||
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | ||
| E-commerce Features | Not listed | |
Which One Should You Choose?
Why choose Moosend
- Higher Cost score (9/10 vs 3/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for small business (9/10 vs 5/10)
Why choose Semrush
- Has a free plan (Moosend does not)
- Higher Scalability score (8/10 vs 6/10)
- Higher Analytics score (9/10 vs 7/10)
- Better fit for enterprise (8/10 vs 4/10)
- Better fit for marketing teams (9/10 vs 7/10)
Pros & Cons
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Semrush
Pros
- Very large keyword database, cited at 26.8 billion keywords across 142 country databases, with intent tagging and clustering.
- One subscription covers SEO, PPC research, content, link outreach and AI search visibility tracking.
- Daily report limits do not use a credit system, and reviewers find them more generous than Ahrefs at similar prices.
- A free plan and a 7-day trial on paid plans let buyers test it before committing.
- Integrates with Google Search Console, Google Analytics, Looker Studio, Zapier and Make, with MCP access from the Starter plan.
- SplitSignal runs SEO split tests that compare page groups and estimate the effect of on-page changes on organic clicks.
Cons
- Each plan includes only one user, and extra seats start at 45 dollars a month, so team costs rise quickly.
- Many users complain about two-step cancellation and billing disputes, and Trustpilot scores are around 1.6 to 2.1.
- Monthly plans are not refunded, and the one-time refund covers only annual plans within 7 days.
- The dense interface shows tools your plan does not include, and beginners face a learning curve.
- Historical data requires Pro+, and full API access requires the custom Advanced plan.
- Traffic and volume figures are estimates and can differ from Google Search Console for low-volume keywords.
