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monday CRM vs SugarCRM (SugarAI) Comparison

Compare monday CRM vs SugarCRM (SugarAI) features, pricing, and more.

Last updated: November 2026

monday CRM logo

monday CRM

7.4/10

Winner

Sales CRM built on the monday.com work platform, with pipeline, lead and contact boards, email tracking, sequences and AI sales agents, for small and mid-sized sales teams.

SugarCRM (SugarAI) logo

SugarCRM (SugarAI)

6.3/10

SugarCRM, rebranded as SugarAI in 2026, is a customizable CRM suite for mid-market and enterprise sales, marketing and service teams, with an AI layer that draws on ERP data.

Feature-by-Feature Comparison

Feature
monday CRM logo
monday CRM
SugarCRM (SugarAI) logo
SugarCRM (SugarAI)
Scores
Overall Rating7.4/106.3/10
Customization8/108/10
Analytics7/106/10
Integration8/107/10
Support7/107/10
Ease of Use8/105/10
Security8/108/10
Cost6/104/10
Scalability7/107/10
Pricing
Free planNoNo
Cheapest paid plan$18/user/mo
Basic
$68/user/mo
Sugar Sell Standard+
Estimated cost for 10 users$180/mo
Basic
Contact for pricing
Features
Marketing Automation
CollaborationNot listed
Lead Management
Integrations
Sales Automation
Opportunity Management
Contact Management
Reporting & Analytics
Mobile Access
Customer Support ManagementNot listed

Which One Should You Choose?

monday CRM logo
Why choose monday CRM

  • Higher Ease of Use score (8/10 vs 5/10)
  • Higher Cost score (6/10 vs 4/10)
  • Better fit for small business (7/10 vs 4/10)
  • Better fit for startups (6/10 vs 3/10)

SugarCRM (SugarAI) logo
Why choose SugarCRM (SugarAI)

Our data shows no clear advantage over monday CRM.

Pros & Cons

monday CRM logo
monday CRM

Pros

  • Uses the same flexible board model as monday work management, so teams already on monday.com can link sales pipelines to project delivery.
  • Built-in AI agents score and enrich leads, flag stalled deals and summarize calls without a separate tool.
  • Gmail and Outlook sync fills CRM fields from emails automatically, which cuts manual data entry for reps.
  • Strong review scores of about 4.6 on G2 and 4.7 on Capterra, according to third-party summaries.

Cons

  • Three-seat minimum and bucketed seats mean small teams pay for seats they do not use, and there is no free plan.
  • Basic is very restricted, with one dashboard, 1,000 contacts and five columns per board, which pushes most teams to Standard or Pro.
  • G2 reviewers often say it lacks features found in dedicated sales CRMs, especially native calling, texting and template automation.
  • Email sequences and mass emails are reserved for Pro, and monthly billing costs much more than annual billing (41 versus 28 USD per seat on Pro).

SugarCRM (SugarAI) logo
SugarCRM (SugarAI)

Pros

  • Highly customizable, and reviewers have adapted it to niche business models
  • Workflow automation handles repetitive emails, tasks and reminders
  • Can be hosted in the cloud or on-premises, and data is easy to export
  • ISO 27001 certified with a SOC 2 Type II attestation held for over five years
  • Sugar Predict uses ERP data for cross-sell suggestions and churn signals

Cons

  • Reviewers report a steep learning curve and long setup times
  • Reviewers call the mobile app outdated
  • Built-in reporting covers basics, and deeper analysis needs third-party tools
  • Billed annually only, and the top tiers are quote-only
  • Some users report slowdowns with large data volumes and upgrades that break customizations

Not sold on either?

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