Metricool vs Moosend: Complete Comparison (2026)
An in-depth comparison of Metricool and Moosend to help you choose the right tool for your business.
Last updated: November 2026
Metricool
6.6/10
Spanish social media management platform for scheduling, analytics, competitor tracking, ads monitoring and client reporting, priced by number of brands for creators, SMBs and agencies.
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.6/10 | 6.9/10 |
| Analytics | 8/10 | 7/10 |
| Cost | 8/10 | 9/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 7/10 | 8/10 |
| Integration | 6/10 | 6/10 |
| Scalability | 7/10 | 6/10 |
| Security | 4/10 | 6/10 |
| Support | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $25/mo Starter (5 brands) | $9/mo Pro |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| Email Marketing | ||
| A/B Testing | Not listed | |
| Competitor Analysis | Not listed | |
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
Metricool vs Moosend cost by team size
Metricool costs less up to 5 users.
| Team size | Metricool | Moosend |
|---|---|---|
| 1 user | FreeFree | $9/moPro |
| 5 users | FreeFree | $9/moPro |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Metricool
- Has a free plan (Moosend does not)
- Higher Analytics score (8/10 vs 7/10)
- Higher Scalability score (7/10 vs 6/10)
- Better fit for agencies (9/10 vs 4/10)
- Better fit for freelancers (8/10 vs 6/10)
Why choose Moosend
- Higher Security score (6/10 vs 4/10)
- Higher Cost score (9/10 vs 8/10)
- Includes Email Marketing, which Metricool lacks
Pros & Cons
Metricool
Pros
- Brand-based pricing lets agencies manage up to 50 clients without per-seat fees.
- Reviewers rate the analytics and automated reports highly, and reports export to PDF and PPT.
- The free plan is usable, with 20 posts a month and 5 competitor profiles.
- Covers a wide range of networks, including Threads, Bluesky, Twitch and Google Business Profile.
- Shows Google, Facebook and TikTok Ads campaigns alongside organic social data.
Cons
- X/Twitter requires a paid add-on on every plan.
- LinkedIn is not available on the free plan, and free analytics history is limited to 30 days.
- Reviewers say content creation and media management are weaker than competitors.
- Support experiences are mixed across review sites.
- The API and Looker Studio connector require the Advanced plan.
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Moosend scores higher on our Marketing criteria: 6.9/10 against 6.6/10 for Metricool. The largest gap is in Security: 4/10 for Metricool and 6/10 for Moosend.
Metricool has a free plan; Moosend does not list one.
Metricool is the better fit for agencies: we rate it 9/10 for them, against 4/10 for Moosend.
Moosend has Email Marketing, which Metricool lacks.
