Mailchimp vs Zapier Comparison
Compare Mailchimp vs Zapier features, pricing, and more.
Last updated: November 2026
Mailchimp
6.6/10
Intuit-owned email marketing platform with automation flows, signup forms, segmentation and optional SMS, priced by contact count for small and growing businesses.
Zapier
7.3/10
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.6/10 | 7.3/10 |
| Analytics | 7/10 | 6/10 |
| Cost | 4/10 | 4/10 |
| Customization | 7/10 | 7/10 |
| Ease of Use | 8/10 | 9/10 |
| Integration | 8/10 | 10/10 |
| Scalability | 7/10 | 7/10 |
| Security | 6/10 | 8/10 |
| Support | 5/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $13/mo Essentials | $30/mo Professional |
| Estimated cost for 10 users | $350/mo Premium | $104/mo Team |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| More features | ||
| AI Agents | Not listed | |
| Chatbots | Not listed | |
| Private Deployment | Not listed | |
| API Access | Not listed | |
| Workflow Automation | Not listed | |
| Text Generation | Not listed | |
| Enterprise Controls | Not listed | |
Mailchimp vs Zapier cost by team size
Mailchimp and Zapier cost the same at 1 user; Mailchimp costs less at 5 users; Zapier costs less from 10 to 25 users.
| Team size | Mailchimp | Zapier |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $20/moStandard | $104/moTeam |
| 10 users | $350/moPremium | $104/moTeam |
| 25 users | $350/moPremium | $104/moTeam |
| 50 users | $350/moPremium | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Mailchimp
- Higher Analytics score (7/10 vs 6/10)
- Better fit for e-commerce (7/10 vs 5/10)
Why choose Zapier
- Lower estimated cost for 10 users: $104/mo vs $350/mo
- Higher Integration score (10/10 vs 8/10)
- Higher Security score (8/10 vs 6/10)
- Better fit for developers (5/10 vs 2/10)
- Better fit for agencies (7/10 vs 5/10)
Pros & Cons
Mailchimp
Pros
- Reviewers on G2 and Capterra often praise the template library and easy navigation, which help non-technical users send campaigns quickly.
- Large review base, with a 4.5 rating on Capterra from more than 17,000 reviews and 4.3 on G2.
- Standard includes up to 200 automation flows, predictive segments and generative AI tools at a low starting price.
- Premium adds enterprise SSO, unlimited seats and dedicated onboarding for larger teams.
Cons
- Costs rise steeply with list size. Premium starts at 350 USD a month, and reviewers rank pricing as the top complaint.
- New accounts are billed for unsubscribed and unconfirmed contacts, and going over the plan limit triggers overage fees.
- In January 2026 the Free plan was cut to 250 contacts and 500 sends a month, and automations were removed from it.
- Reviewers on G2 and Capterra say support is slow or inconsistent, especially for integration troubleshooting.
- Essentials limits automation flows to four steps.
Zapier
Pros
- Its app catalog is the largest among automation tools, which reviewers single out as unmatched.
- Non-technical users can build simple two- or three-step workflows quickly from templates or Copilot prompts.
- Agents, chatbots, and AI steps sit alongside existing workflows, so you do not need a second platform for AI.
- Holds a SOC 2 Type II attestation and SOC 3 report, with SAML SSO and audit logs from the Team plan.
Cons
- Every action step uses a task, so multi-step and high-volume workflows get expensive quickly.
- Overage on monthly plans is charged at 2.5 times the base task rate.
- The free plan allows only two-step Zaps and lacks filters and AI by Zapier.
- There is no self-hosted or private deployment option, unlike n8n or Activepieces.
- Users report complaints about billing, refunds, and an all-day outage in October 2025.
Not sold on either?
Frequently Asked Questions
Zapier scores higher on our Marketing criteria: 7.3/10 against 6.6/10 for Mailchimp. The largest gap is in Integration: 8/10 for Mailchimp and 10/10 for Zapier.
Zapier costs less for 10 users: about $104/mo on its Team plan, against about $350/mo on its Premium plan for Mailchimp, billed monthly.
Yes, both Mailchimp and Zapier have a free plan.
Zapier is the better fit for developers: we rate it 5/10 for them, against 2/10 for Mailchimp.
