Klaviyo vs Zoho Campaigns: Complete Comparison (2026)
An in-depth comparison of Klaviyo and Zoho Campaigns to help you choose the right tool for your business.
Last updated: November 2026
Klaviyo
6.9/10
Klaviyo is an email, SMS and customer data platform for ecommerce brands, priced by active profiles and built around store data and automated flows.
Zoho Campaigns
6.3/10
An email marketing platform from Zoho that lets small and mid-sized businesses send newsletters, automated workflows and segmented campaigns, with close Zoho CRM integration.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.3/10 |
| Scalability | 8/10 | 6/10 |
| Ease of Use | 6/10 | 7/10 |
| Customization | 8/10 | 5/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 5/10 |
| Cost | 4/10 | 8/10 |
| Integration | 9/10 | 6/10 |
| Analytics | 9/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/mo Email | Contact for pricing |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| SMS Marketing | ||
| A/B Testing | Not listed | |
| Landing Pages | Not listed | |
Klaviyo vs Zoho Campaigns cost by team size
Klaviyo and Zoho Campaigns cost the same up to 5 users.
| Team size | Klaviyo | Zoho Campaigns |
|---|---|---|
| 1 user | FreeFree | FreeForever Free |
| 5 users | FreeFree | FreeForever Free |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Klaviyo
- Higher Customization score (8/10 vs 5/10)
- Higher Integration score (9/10 vs 6/10)
- Better fit for enterprise (8/10 vs 3/10)
- Better fit for e-commerce (10/10 vs 6/10)
Why choose Zoho Campaigns
- Higher Cost score (8/10 vs 4/10)
- Higher Ease of Use score (7/10 vs 6/10)
- Better fit for freelancers (5/10 vs 3/10)
Pros & Cons
Klaviyo
Pros
- Deep native integration with Shopify and other stores lets marketers segment on real purchase and browsing data.
- A free plan with 250 profiles and a 20 USD entry plan make it cheap to start.
- Since July 2026, SMS uses dollar-based plans with over 70 tiers, so gaps between plans are smaller and larger plans get lower per-message rates.
- A broad product suite covering reviews, helpdesk, personalization and AI agents can replace several separate tools.
Cons
- Billing by active profiles and uneven tier steps cause cost jumps, for example from 150 USD at 10,000 profiles to 350 USD at 15,000 on the Email plan.
- Many features, such as Reviews, Helpdesk, Personalization and Composer, are separately priced add-ons that raise the total bill.
- Free accounts get email support only for the first 60 days, and reviewers on G2 and Trustpilot report slow or hard-to-reach support.
- New users report a learning curve with segments, event triggers and flow logic.
Zoho Campaigns
Pros
- The Forever Free plan includes 2,000 contacts, 6,000 emails a month and 5 users.
- It integrates tightly with Zoho CRM and the wider Zoho suite, which reviewers often cite as the reason they chose it.
- Paid plans include unlimited email sends, and annual billing saves 25%.
- Professional includes e-commerce workflows such as abandoned cart and purchase follow-up.
Cons
- Reviewers find templates and design options dated or less polished than competitors'.
- Reviewers report weaker integrations with apps outside Zoho.
- Support quality is mixed, and one reviewer noted there is no direct phone line for Campaigns.
- Some reviewers say the wide feature set makes the interface complex and hard to learn.
Not sold on either?
Frequently Asked Questions
Klaviyo scores higher on our Marketing criteria: 6.9/10 against 6.3/10 for Zoho Campaigns. The largest gap is in Cost: 4/10 for Klaviyo and 8/10 for Zoho Campaigns.
Yes, both Klaviyo and Zoho Campaigns have a free plan.
Klaviyo is the better fit for enterprise: we rate it 8/10 for them, against 3/10 for Zoho Campaigns.
