Klaviyo vs Mautic: Complete Comparison (2026)
An in-depth comparison of Klaviyo and Mautic to help you choose the right tool for your business.
Last updated: November 2026
Klaviyo
6.9/10
Klaviyo is an email, SMS and customer data platform for ecommerce brands, priced by active profiles and built around store data and automated flows.
Mautic
6.5/10
Mautic is free, open source, self-hosted marketing automation software. It covers email, landing pages, segmentation, lead scoring and multichannel campaigns for businesses that want control of their data.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.5/10 |
| Integration | 9/10 | 6/10 |
| Analytics | 9/10 | 5/10 |
| Cost | 4/10 | 10/10 |
| Customization | 8/10 | 9/10 |
| Ease of Use | 6/10 | 4/10 |
| Scalability | 8/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 3/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/mo Email | Contact for pricing |
| Estimated cost for 10 users | Free Free | Free Open Source (self-hosted) |
| Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
Klaviyo vs Mautic cost by team size
Klaviyo and Mautic cost the same at every team size we checked.
| Team size | Klaviyo | Mautic |
|---|---|---|
| 1 user | FreeFree | FreeOpen Source (self-hosted) |
| 5 users | FreeFree | FreeOpen Source (self-hosted) |
| 10 users | FreeFree | FreeOpen Source (self-hosted) |
| 25 users | FreeFree | FreeOpen Source (self-hosted) |
| 50 users | FreeFree | FreeOpen Source (self-hosted) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Klaviyo
- Higher Analytics score (9/10 vs 5/10)
- Higher Integration score (9/10 vs 6/10)
- Better fit for mid-market (9/10 vs 5/10)
- Better fit for marketing teams (9/10 vs 6/10)
Why choose Mautic
- Higher Cost score (10/10 vs 4/10)
- Higher Customization score (9/10 vs 8/10)
Pros & Cons
Klaviyo
Pros
- Deep native integration with Shopify and other stores lets marketers segment on real purchase and browsing data.
- A free plan with 250 profiles and a 20 USD entry plan make it cheap to start.
- Since July 2026, SMS uses dollar-based plans with over 70 tiers, so gaps between plans are smaller and larger plans get lower per-message rates.
- A broad product suite covering reviews, helpdesk, personalization and AI agents can replace several separate tools.
Cons
- Billing by active profiles and uneven tier steps cause cost jumps, for example from 150 USD at 10,000 profiles to 350 USD at 15,000 on the Email plan.
- Many features, such as Reviews, Helpdesk, Personalization and Composer, are separately priced add-ons that raise the total bill.
- Free accounts get email support only for the first 60 days, and reviewers on G2 and Trustpilot report slow or hard-to-reach support.
- New users report a learning curve with segments, event triggers and flow logic.
Mautic
Pros
- There are no licence or per-contact fees, so costs stay flat as your contact list grows.
- Self-hosting gives you full control of your data, which helps with GDPR and data sovereignty.
- The core feature set is broad: a visual campaign builder, lead scoring, segments, forms, landing pages and email A/B testing.
- The open source code, REST API and plugin system allow deep customisation.
Cons
- Reviewers describe a steep learning curve and a difficult installation for non-technical users.
- Support comes from the community unless you pay a partner, and there is no vendor ticketing.
- Upgrades should be run from the command line, and reviewers mention slow development and patchy documentation.
- Email A/B testing works only with segment emails.
Not sold on either?
Frequently Asked Questions
Klaviyo scores higher on our Marketing criteria: 6.9/10 against 6.5/10 for Mautic. The largest gap is in Cost: 4/10 for Klaviyo and 10/10 for Mautic.
Both are free for 10 users.
Yes, both Klaviyo and Mautic have a free plan.
Klaviyo is the better fit for mid-market: we rate it 9/10 for them, against 5/10 for Mautic.
