Klaviyo vs MailWizz: Complete Comparison (2026)
An in-depth comparison of Klaviyo and MailWizz to help you choose the right tool for your business.
Last updated: November 2026
Klaviyo
6.9/10
Klaviyo is an email, SMS and customer data platform for ecommerce brands, priced by active profiles and built around store data and automated flows.
MailWizz
6.3/10
MailWizz is a self-hosted PHP email marketing application. Businesses, agencies, and resellers install it on their own server and send through SMTP or providers like Amazon SES.
Feature-by-Feature Comparison
| Feature | | M MailWizz |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.3/10 |
| Integration | 9/10 | 6/10 |
| Analytics | 9/10 | 6/10 |
| Cost | 4/10 | 9/10 |
| Customization | 8/10 | 8/10 |
| Ease of Use | 6/10 | 4/10 |
| Scalability | 8/10 | 7/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 4/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/mo Email | Contact for pricing |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| SMS Marketing | Not listed | |
Klaviyo vs MailWizz cost by team size
| Team size | Klaviyo | MailWizz |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | FreeFree | Contact for pricing |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Klaviyo
- Has a free plan (MailWizz does not)
- Higher Integration score (9/10 vs 6/10)
- Higher Analytics score (9/10 vs 6/10)
- Better fit for enterprise (8/10 vs 3/10)
- Better fit for marketing teams (9/10 vs 5/10)
MWhy choose MailWizz
- Higher Cost score (9/10 vs 4/10)
- Better fit for freelancers (5/10 vs 3/10)
Pros & Cons
Klaviyo
Pros
- Deep native integration with Shopify and other stores lets marketers segment on real purchase and browsing data.
- A free plan with 250 profiles and a 20 USD entry plan make it cheap to start.
- Since July 2026, SMS uses dollar-based plans with over 70 tiers, so gaps between plans are smaller and larger plans get lower per-message rates.
- A broad product suite covering reviews, helpdesk, personalization and AI agents can replace several separate tools.
Cons
- Billing by active profiles and uneven tier steps cause cost jumps, for example from 150 USD at 10,000 profiles to 350 USD at 15,000 on the Email plan.
- Many features, such as Reviews, Helpdesk, Personalization and Composer, are separately priced add-ons that raise the total bill.
- Free accounts get email support only for the first 60 days, and reviewers on G2 and Trustpilot report slow or hard-to-reach support.
- New users report a learning curve with segments, event triggers and flow logic.
MMailWizz
Pros
- The license fee replaces per-subscriber pricing, so costs stay flat as lists grow to large sizes.
- Unlimited delivery servers across SMTP, Amazon SES, SendGrid, Mailgun, and others, with failover.
- The Extended license allows agencies to run a white-label multi-customer email SaaS.
- Built-in A/B test campaigns, autoresponders, recurring campaigns, surveys, and a landing page builder.
- You keep full control of subscriber data on your own infrastructure.
Cons
- Installing, updating, and security patching on your own server are your job.
- Deliverability, IP warming, and SPF, DKIM, and DMARC setup are not managed for you.
- Reviewers describe the PHP interface as dated.
- Only one month of Premium Support is included, and longer support requires paid packs.
- No native SMS or ecommerce abandoned-cart features were found.
Not sold on either?
Frequently Asked Questions
Klaviyo scores higher on our Marketing criteria: 6.9/10 against 6.3/10 for MailWizz. The largest gap is in Cost: 4/10 for Klaviyo and 9/10 for MailWizz.
Klaviyo has a free plan; MailWizz does not list one.
Klaviyo is the better fit for enterprise: we rate it 8/10 for them, against 3/10 for MailWizz.
