Keap vs monday CRM Comparison
Compare Keap vs monday CRM features, pricing, and more.
Last updated: November 2026
Keap
4.8/10
Keap is a CRM for small service businesses. It combines contact management, email and text marketing automation, a sales pipeline, quotes, invoices and payments.
monday CRM
7.4/10
Sales CRM built on the monday.com work platform, with pipeline, lead and contact boards, email tracking, sequences and AI sales agents, for small and mid-sized sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 4.8/10 | 7.4/10 |
| Customization | 6/10 | 8/10 |
| Analytics | 5/10 | 7/10 |
| Integration | 6/10 | 8/10 |
| Support | 5/10 | 7/10 |
| Ease of Use | 4/10 | 8/10 |
| Security | 5/10 | 8/10 |
| Cost | 3/10 | 6/10 |
| Scalability | 4/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $320/mo Keap | $18/user/mo Basic |
| Estimated cost for 10 users | $320/mo Keap | $180/mo Basic |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
Keap vs monday CRM cost by team size
monday CRM costs less from 5 to 10 users; Keap costs less from 25 users.
| Team size | Keap | monday CRM |
|---|---|---|
| 1 user | $320/moKeap | Contact for pricing |
| 5 users | $320/moKeap | $90/moBasic |
| 10 users | $320/moKeap | $180/moBasic |
| 25 users | $320/moKeap | $450/moBasic |
| 50 users | $320/moKeap | $900/moBasic |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Keap
Our data shows no clear advantage over monday CRM.
Why choose monday CRM
- Lower estimated cost for 10 users: $180/mo vs $320/mo
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Security score (8/10 vs 5/10)
- Better fit for mid-market (8/10 vs 3/10)
- Better fit for enterprise (6/10 vs 2/10)
Pros & Cons
Keap
Pros
- One plan includes every feature, so buyers do not have to compare tiers to get automation, lead scoring or payments.
- Hack'celeration ranks its visual automation builder, with conditions and multi-step flows, among the deepest at its price point.
- Quotes, invoices, recurring billing and native or Stripe and PayPal payments are built in alongside the CRM.
- US accounts get business texting and a phone line, with 500 texts and 100 minutes per month included.
Cons
- A high base price plus a mandatory implementation package that Keap quotes only through sales makes the first year expensive.
- Automated texting, text campaigns and Keap Payments are US-only, which limits value for businesses elsewhere.
- Reviewers report a steep learning curve, with several weeks before a user can work on their own.
- Many consumer reviews complain about disputed charges and hard phone-only cancellation, and an annual contract carries a $299 early exit fee.
- The roadmap is uncertain because of Thryv's planned product merger and the retirement of legacy Infusionsoft features.
monday CRM
Pros
- Uses the same flexible board model as monday work management, so teams already on monday.com can link sales pipelines to project delivery.
- Built-in AI agents score and enrich leads, flag stalled deals and summarize calls without a separate tool.
- Gmail and Outlook sync fills CRM fields from emails automatically, which cuts manual data entry for reps.
- Strong review scores of about 4.6 on G2 and 4.7 on Capterra, according to third-party summaries.
Cons
- Three-seat minimum and bucketed seats mean small teams pay for seats they do not use, and there is no free plan.
- Basic is very restricted, with one dashboard, 1,000 contacts and five columns per board, which pushes most teams to Standard or Pro.
- G2 reviewers often say it lacks features found in dedicated sales CRMs, especially native calling, texting and template automation.
- Email sequences and mass emails are reserved for Pro, and monthly billing costs much more than annual billing (41 versus 28 USD per seat on Pro).
Not sold on either?
Frequently Asked Questions
Monday CRM scores higher on our CRM criteria: 7.4/10 against 4.8/10 for Keap. The largest gap is in Ease of Use: 4/10 for Keap and 8/10 for monday CRM.
Monday CRM costs less for 10 users: about $180/mo on its Basic plan, against about $320/mo on its Keap plan for Keap, billed monthly.
No, neither Keap nor monday CRM lists a free plan.
Monday CRM is the better fit for mid-market: we rate it 8/10 for them, against 3/10 for Keap.
