HubSpot vs Insightly: Complete Comparison (2026)
An in-depth comparison of HubSpot and Insightly to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Insightly
5.8/10
Cloud CRM for small and mid-sized businesses that turns won deals into projects, with separately sold marketing automation, service ticketing and integration products.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.8/10 |
| Integration | 9/10 | 7/10 |
| Scalability | 7/10 | 5/10 |
| Analytics | 7/10 | 5/10 |
| Cost | 5/10 | 4/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 8/10 | 6/10 |
| Security | 7/10 | 7/10 |
| Support | 6/10 | 4/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | $29/user/mo Plus |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | $290/mo Plus |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
HubSpot vs Insightly cost by team size
HubSpot costs less at every team size we checked.
| Team size | HubSpot | Insightly |
|---|---|---|
| 1 user | FreeFree | $58/moPlus |
| 5 users | $100/moSales Hub Starter | $145/moPlus |
| 10 users | $200/moSales Hub Starter | $290/moPlus |
| 25 users | $500/moSales Hub Starter | $725/moPlus |
| 50 users | $1,000/moSales Hub Starter | $1,450/moPlus |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Has a free plan (Insightly does not)
- Lower estimated cost for 10 users: $200/mo vs $290/mo
- Higher Integration score (9/10 vs 7/10)
- Higher Scalability score (7/10 vs 5/10)
- Better fit for startups (8/10 vs 4/10)
Why choose Insightly
- Higher Customization score (7/10 vs 6/10)
- Better fit for consultancies (8/10 vs 6/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Insightly
Pros
- Won opportunities convert straight into projects with tasks and milestones, so services firms can manage delivery without a separate PM tool.
- SOC 2 Type II certification, SSO, two-factor authentication and HIPAA and GDPR compliance are listed on the product page.
- Native iOS and Android apps and bidirectional email sync come with every CRM tier.
- AppConnect and prebuilt connectors cover Microsoft, Google, QuickBooks, NetSuite, DocuSign and Shopify.
Cons
- Required onboarding ($1,500) and premier support (at least $3,000 a year) add substantially to the per-user license price.
- Workflow automation and AI Copilot are not included in Plus and require the $49 Professional tier or higher.
- Reviewers report recurring support problems and limited reporting across multiple objects.
- Users note slow performance with large datasets and a busy interface with many navigation tabs.
- There is no email sequencing in the CRM, and marketing automation is a separate product priced per account.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our CRM criteria: 6.9/10 against 5.8/10 for Insightly. The largest gap is in Analytics: 7/10 for HubSpot and 5/10 for Insightly.
HubSpot costs less for 10 users: about $200/mo on its Sales Hub Starter plan, against about $290/mo on its Plus plan for Insightly, billed monthly.
HubSpot has a free plan; Insightly does not list one.
HubSpot is the better fit for startups: we rate it 8/10 for them, against 4/10 for Insightly.
