Heymarket vs LeadSquared (2026): Pricing, Features & Verdict
LeadSquared is our pick, scoring 6.5/10 against 6.1/10 for Heymarket on our CRM criteria. Its biggest advantage: higher Cost score (5/10 vs 3/10). Neither Heymarket nor LeadSquared lists a free plan.
Last updated: November 2026
Heymarket
6.1/10
Heymarket is a business texting platform that gives sales, support and marketing teams shared SMS, MMS, RCS and email inboxes, campaigns and AI agents.
LeadSquared
6.5/10
LeadSquared is a sales CRM and marketing automation platform for high-velocity sales teams in fields such as education, financial services, healthcare and real estate.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.1/10 | 6.5/10 |
| Customization | 6/10 | 7/10 |
| Analytics | 5/10 | 6/10 |
| Integration | 7/10 | 7/10 |
| Support | 7/10 | 6/10 |
| Ease of Use | 8/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Cost | 3/10 | 5/10 |
| Scalability | 6/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $49/user/mo Standard | $40/user/mo Sales Pro |
| Estimated cost for 10 users | Contact for pricing | $400/mo Sales Pro |
| Features | ||
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Webinars | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Scheduling | Not listed | |
| Segmentation | Not listed | |
Heymarket vs LeadSquared cost by team size
| Team size | Heymarket | LeadSquared |
|---|---|---|
| 1 user | Contact for pricing | Contact for pricing |
| 5 users | Contact for pricing | $200/moSales Pro |
| 10 users | Contact for pricing | $400/moSales Pro |
| 25 users | Contact for pricing | $1,000/moSales Pro |
| 50 users | Contact for pricing | $2,000/moSales Pro |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Heymarket and LeadSquared suit
| Audience | Heymarket | LeadSquared |
|---|---|---|
| Healthcare | 6/10The Pro plan offers HIPAA compliance, but some reviewers report that medical terms get filtered. | 7/10Healthcare groups are named among the target organisations. |
| Mid-Market | 7/10Custom roles, data retention controls and SSO add-ons fit growing multi-department teams. | 8/10Per-user pricing, compliance certifications and configurable processes suit growing organisations with large lead volumes. |
| Sales Teams | 8/10HubSpot, Salesforce and Pipedrive syncing plus a lead enrichment agent support sales texting. | 9/10It is built around high-velocity inside and field sales, with lead distribution, mobile field tools and sales management. |
| Small Business | 6/10Setup is easy, but the two-user minimum and per-seat pricing cost more than basic SMS tools. | 5/10Reviewers say it can be costly and complex for small teams, although many reviewers are small companies. |
| Customer Support Teams | 8/10Shared inboxes, assignments, CSAT and Zendesk and Help Scout integrations are built for support teams that text. | Not rated |
| Education | Not rated | 8/10Education providers are a named target vertical for high-volume inbound leads. |
| Enterprise | Not rated | 7/10It offers custom plans, audit logs, a sandbox and an application development platform, and it serves large customers such as HCL Technologies. |
| Field Teams | Not rated | 8/10The mobile CRM offers check-in tracking, offline mode, geo-fencing and Leads Near Me. |
| Financial Services | Not rated | 9/10Lenders and insurers are named targets, and the Sales plans list ISO 27001 and SOC 2 Type 2. |
| Freelancers | Not rated | 1/10Purchases go through sales only, and reviewers find it expensive and complex for small teams. |
| Marketing Teams | Not rated | 7/10A dedicated Marketing product covers segmentation, landing pages, lead scoring and email at high monthly volumes. |
| Real Estate | Not rated | 7/10Real estate firms are a named target vertical. |
| Startups | Not rated | 4/10There is no self-serve checkout and reviewers call it expensive. |
Which One Should You Choose?
Why choose Heymarket
- Higher Support score (7/10 vs 6/10)
- Higher Ease of Use score (8/10 vs 7/10)
Why choose LeadSquared
- Higher Cost score (5/10 vs 3/10)
- Higher Customization score (7/10 vs 6/10)
Pros & Cons
Heymarket
Pros
- Shared inboxes with assignments and private comments come on every plan, so whole departments can work from one company number.
- Compliance tooling covers 10DLC registration, automatic opt-outs, quiet hours and HIPAA on Pro.
- HubSpot integration is included even on the entry Standard plan.
- Reviewers on G2 and Capterra rate it about 4.5 out of 5 and say setup is easy.
- Supports many channels beyond SMS, including RCS, email, Apple Messages, Instagram and WhatsApp.
Cons
- Annual seat prices from 49 to 199 dollars per user, plus metered credits, make it expensive compared with simpler texting tools.
- Campaigns, group messaging and automations require Plus or higher.
- AI agent messages use three credits per segment, which raises usage costs.
- Only available in the US and Canada.
- Some reviewers report overly aggressive content filtering and limited integrations with niche systems.
LeadSquared
Pros
- The mobile CRM supports field sales with check-in and check-out tracking, and on Sales Super it adds offline mode, geo-fencing and territory tools.
- All plans include unlimited contacts, which suits organisations handling large inbound lead volumes.
- Reviewers praise the automation rules and triggers for routing and prioritising leads.
- All Sales plans list ISO 27001 and SOC 2 Type 2 compliance.
- Separate Sales and Marketing products let buyers pay only for the side they need.
Cons
- The page shows no monthly billing option and no self-serve checkout, so every purchase goes through sales.
- Reviewers report that telephony integrations are buggy and that performance slows during high call volume.
- Custom reporting is capped at 2 to 5 build-your-own reports per user on Sales plans, and reviewers call custom reports difficult to build.
- Several reviewers find it expensive and complex for small teams.
- Support quality is described as inconsistent in some reviews.
Not sold on either?
Frequently Asked Questions
LeadSquared scores higher on our CRM criteria: 6.5/10 against 6.1/10 for Heymarket. The largest gap is in Cost: 3/10 for Heymarket and 5/10 for LeadSquared.
No, neither Heymarket nor LeadSquared lists a free plan.
