Haufe X360 vs HubSpot: Complete Comparison (2026)
An in-depth comparison of Haufe X360 and HubSpot to help you choose the right tool for your business.
Last updated: November 2026
Haufe X360
6/10
Cloud ERP built on Acumatica, with an optional CRM module, for German-speaking small and mid-sized service, trade and manufacturing firms.
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6/10 | 6.9/10 |
| Customization | 7/10 | 6/10 |
| Analytics | 7/10 | 7/10 |
| Integration | 7/10 | 9/10 |
| Support | 7/10 | 6/10 |
| Ease of Use | 5/10 | 8/10 |
| Security | 7/10 | 7/10 |
| Cost | 3/10 | 5/10 |
| Scalability | 7/10 | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | €49/user/mo Services example 1 (order and purchasing, document management) | $20/user/mo Sales Hub Starter |
| Estimated cost for 10 users | €490/mo Services example 1 (order and purchasing, document management) | $200/mo Sales Hub Starter |
| Features | ||
| Contact Management | ||
| Customer Support Management | ||
| Integrations | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Lead Management | Not listed | |
| Sales Automation | Not listed | |
Haufe X360 vs HubSpot cost by team size
| Team size | Haufe X360 | HubSpot |
|---|---|---|
| 1 user | €49/moServices example 1 (order and purchasing, document management) | FreeFree |
| 5 users | €245/moServices example 1 (order and purchasing, document management) | $100/moSales Hub Starter |
| 10 users | €490/moServices example 1 (order and purchasing, document management) | $200/moSales Hub Starter |
| 25 users | €1,225/moServices example 1 (order and purchasing, document management) | $500/moSales Hub Starter |
| 50 users | €2,450/moServices example 1 (order and purchasing, document management) | $1,000/moSales Hub Starter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Haufe X360
- Higher Customization score (7/10 vs 6/10)
- Higher Support score (7/10 vs 6/10)
Why choose HubSpot
- Has a free plan (Haufe X360 does not)
- Higher Ease of Use score (8/10 vs 5/10)
- Higher Integration score (9/10 vs 7/10)
- Better fit for startups (8/10 vs 2/10)
- Better fit for small business (9/10 vs 5/10)
Pros & Cons
Haufe X360
Pros
- CRM, finance, inventory, service and production run in one cloud system, so sales staff can see orders and accounting data without a separate integration.
- Modular per-user licensing means companies book only the modules each user needs.
- OMR reviewers rate support highly, with a 96 percent support score, and mention regular training.
- Reviewers mention an open API with REST and SOAP endpoints, plus links to Power BI and Microsoft Office.
- Hosted on servers in Germany and the EU, which helps German companies with data protection requirements.
Cons
- The 449 euro monthly minimum, plus partner implementation and training fees, makes it expensive for small firms.
- Reviewers report a steep learning curve and a complex interface for users coming from simpler tools.
- Reviewers describe the licensing as unclear and say custom fields cannot be added everywhere.
- There is no free trial, and the product is mainly available in German.
- Some users report long loading times and limited DATEV functionality.
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our CRM criteria: 6.9/10 against 6/10 for Haufe X360. The largest gap is in Ease of Use: 5/10 for Haufe X360 and 8/10 for HubSpot.
HubSpot has a free plan; Haufe X360 does not list one.
HubSpot is the better fit for startups: we rate it 8/10 for them, against 2/10 for Haufe X360.
