Gumroad vs OneSignal: Complete Comparison (2026)
An in-depth comparison of Gumroad and OneSignal to help you choose the right tool for your business.
Last updated: November 2026
Gumroad
5/10
Gumroad is a platform for creators and small businesses to sell digital products, memberships and courses, with built-in checkout, email broadcasts and automated workflows.
OneSignal
7.1/10
OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5/10 | 7.1/10 |
| Analytics | 4/10 | 6/10 |
| Cost | 6/10 | 7/10 |
| Customization | 3/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 5/10 | 8/10 |
| Scalability | 4/10 | 8/10 |
| Security | 5/10 | 7/10 |
| Support | 3/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | Contact for pricing | $19/mo Growth |
| Estimated cost for 10 users | Free Standard (pay per sale) | Free Free |
| Features | ||
| SMS Marketing | ||
| Email Marketing | ||
| Segmentation | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Webinars | Not listed | |
Gumroad vs OneSignal cost by team size
Gumroad and OneSignal cost the same at every team size we checked.
| Team size | Gumroad | OneSignal |
|---|---|---|
| 1 user | FreeStandard (pay per sale) | FreeFree |
| 5 users | FreeStandard (pay per sale) | FreeFree |
| 10 users | FreeStandard (pay per sale) | FreeFree |
| 25 users | FreeStandard (pay per sale) | FreeFree |
| 50 users | FreeStandard (pay per sale) | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Gumroad
- Better fit for content creators (9/10 vs 3/10)
Why choose OneSignal
- Higher Scalability score (8/10 vs 4/10)
- Higher Customization score (6/10 vs 3/10)
- Better fit for enterprise (7/10 vs 2/10)
- Better fit for mid-market (7/10 vs 2/10)
- Includes SMS Marketing, which Gumroad lacks
Pros & Cons
Gumroad
Pros
- There is no monthly fee, so sellers pay only when they make a sale.
- As merchant of record since 2025, Gumroad handles global sales tax and VAT for sellers.
- Email broadcasts and workflows are built in, and can be filtered by whether a customer has or has not bought a product.
- Setup is quick, with a clean checkout and file delivery, and checkout can be embedded on an existing site.
- Discounts, affiliates and memberships come built in.
Cons
- The 10% + $0.50 fee per sale becomes expensive for high-volume sellers, and Discover sales cost 30%.
- There are no advanced funnels, behavioural tagging or complex segmentation.
- Storefront customization is limited.
- On Trustpilot, sellers report withheld payouts and account suspensions with little warning, and the rating is low.
- Reviewers say there is no dedicated 24/7 human support.
OneSignal
Pros
- A free plan with unlimited push up to 1,000 MAU and 10,000 emails a month makes it cheap to start.
- Push, in-app, email and SMS run from one platform with cross-channel journeys.
- Reviewers on G2 and PeerSpot say the dashboard is easy for non-technical marketers to use.
- A broad integration catalog covers CDPs such as Segment, RudderStack and Hightouch, data warehouses, and analytics tools.
Cons
- PeerSpot reviewers call it expensive for large subscriber bases.
- Free and Growth plans cap segments at 6 and 10, and reporting history at 30 and 90 days.
- SMS pricing is not published and requires a sales conversation.
- Reviewers mention unclear documentation for advanced cases and limited in-app design options.
Not sold on either?
Frequently Asked Questions
OneSignal scores higher on our Marketing criteria: 7.1/10 against 5/10 for Gumroad. The largest gap is in Scalability: 4/10 for Gumroad and 8/10 for OneSignal.
Both are free for 10 users.
Yes, both Gumroad and OneSignal have a free plan.
Gumroad is the better fit for content creators: we rate it 9/10 for them, against 3/10 for OneSignal.
OneSignal has SMS Marketing, which Gumroad lacks.
