Gong vs Zapier: Complete Comparison (2026)
An in-depth comparison of Gong and Zapier to help you choose the right tool for your business.
Last updated: November 2026
Gong
6.8/10
Gong is a revenue AI platform that records and analyzes sales calls, emails and deals to give B2B revenue teams coaching, deal insights and AI agents.
Zapier
7.2/10
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 7.2/10 |
| Integration | 8/10 | 10/10 |
| Analytics | 9/10 | 6/10 |
| Customization | 7/10 | 7/10 |
| Ease of Use | 6/10 | 9/10 |
| Support | 6/10 | 6/10 |
| Cost | 2/10 | 4/10 |
| Scalability | 9/10 | 7/10 |
| Security | 9/10 | 8/10 |
| Output Quality | 8/10 | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | $30/mo Professional |
| Estimated cost for 10 users | Contact for pricing | $104/mo Team |
| Features | ||
| AI Agents | ||
| API Access | ||
| Enterprise Controls | ||
| Text Generation | ||
| Chatbots | Not listed | |
| Data Analysis | Not listed | |
| Knowledge Base Search | Not listed | |
| Private Deployment | Not listed | |
| Transcription | Not listed | |
| Workflow Automation | Not listed | |
Gong vs Zapier cost by team size
| Team size | Gong | Zapier |
|---|---|---|
| 1 user | Contact for pricing | FreeFree |
| 5 users | Contact for pricing | $104/moTeam |
| 10 users | Contact for pricing | $104/moTeam |
| 25 users | Contact for pricing | $104/moTeam |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Gong
- Higher Analytics score (9/10 vs 6/10)
- Higher Scalability score (9/10 vs 7/10)
- Better fit for enterprise (9/10 vs 6/10)
- Better fit for sales teams (10/10 vs 7/10)
Why choose Zapier
- Has a free plan (Gong does not)
- Higher Ease of Use score (9/10 vs 6/10)
- Higher Integration score (10/10 vs 8/10)
- Better fit for small business (9/10 vs 3/10)
- Better fit for startups (8/10 vs 3/10)
Pros & Cons
Gong
Pros
- Reviewers widely rate its transcription and conversation analysis depth as best in class.
- It has broad security attestations, including SOC 2 Type 2, ISO 27001, 27701 and 42001, plus bring-your-own-key encryption.
- AI agents, including custom ones built in Agent Studio, come with licenses at no extra cost.
- MCP connections let Microsoft Copilot, Salesforce Agentforce and HubSpot Breeze use Gong data.
- It rates highly on review sites, with roughly 4.7 to 4.8 on G2 across more than 6,000 reviews.
Cons
- There is no public pricing, and a mandatory platform fee sharply raises per-user cost for small teams.
- Reviewers report two to three year contracts, seats that cannot be reduced, and steep early termination costs.
- The interface and search can feel complex, and some reviewers describe a steep learning curve.
- Reviewers say the API lacks bulk export, which makes it hard to move their data out.
- The Engage and Forecast modules get weaker reviews than the core product, and some customers add Clari for forecasting.
Zapier
Pros
- Its app catalog is the largest among automation tools, which reviewers single out as unmatched.
- Non-technical users can build simple two- or three-step workflows quickly from templates or Copilot prompts.
- Agents, chatbots, and AI steps sit alongside existing workflows, so you do not need a second platform for AI.
- Holds a SOC 2 Type II attestation and SOC 3 report, with SAML SSO and audit logs from the Team plan.
Cons
- Every action step uses a task, so multi-step and high-volume workflows get expensive quickly.
- Overage on monthly plans is charged at 2.5 times the base task rate.
- The free plan allows only two-step Zaps and lacks filters and AI by Zapier.
- There is no self-hosted or private deployment option, unlike n8n or Activepieces.
- Users report complaints about billing, refunds, and an all-day outage in October 2025.
Not sold on either?
Frequently Asked Questions
Zapier scores higher on our AI Software criteria: 7.2/10 against 6.8/10 for Gong. The largest gap is in Analytics: 9/10 for Gong and 6/10 for Zapier.
Zapier has a free plan; Gong does not list one.
Zapier is the better fit for small business: we rate it 9/10 for them, against 3/10 for Gong.
