Gong
6.8/10Gong is a revenue AI platform that records and analyzes sales calls, emails and deals to give B2B revenue teams coaching, deal insights and AI agents.
Data last updated November 2026 · Our methodology
Overview
Gong captures customer conversations across calls, video meetings and email, transcribes them, and uses AI to show sales and revenue teams what is happening in each deal. The core Foundation module covers recording, transcription, search, coaching, deal boards, analytics and CRM sync. Gong Engage adds outreach sequences, Gong Forecast adds forecasting, and Enable and Data Cloud are sold as further modules. Since April 2025 Gong has shipped a set of AI agents for jobs like risk flagging, activity detection and structured call briefs. The agents come with licenses at no extra cost and can be tailored in Agent Studio. Gong Assistant is a chatbot that answers questions about calls and deals. The Mission Andromeda release added AI call review, AI training and MCP connections to Microsoft Copilot, Salesforce Agentforce and HubSpot Breeze. Gong suits mid-market and enterprise B2B sales organizations that have enough call volume to justify the cost. Gong does not publish prices. Quotes combine a per-user license with a mandatory platform fee that scales with user count, and contracts are annual or multi-year. Third-party estimates put Foundation at roughly 1,400 to 1,600 USD per user per year. The platform fee is said to run from about 5,000 USD to 50,000 USD a year, and onboarding is often charged on top. Gong says integrating existing tools is free. Its main limitation is commercial: the fixed fees make it expensive for small teams, and reviewers describe multi-year lock-in with little flexibility to cut seats.
Our Rating
Who Gong is best for
Good fit
Gong is built around recording, coaching and analyzing sales conversations and deals.
It holds broad ISO and SOC 2 certifications, and its pricing tiers extend to 10,000+ users.
B2B SaaS revenue teams with high call volume are its core customer base.
It is a strong fit for teams over 50 reps, though the platform fee and implementation costs weigh on budgets.
Less suited
The fixed platform fee and annual contracts make the per-user cost high for small teams.
Reviewers call it too expensive for startup teams when cheaper tools exist.
Pros & Cons
Pros
- Reviewers widely rate its transcription and conversation analysis depth as best in class.
- It has broad security attestations, including SOC 2 Type 2, ISO 27001, 27701 and 42001, plus bring-your-own-key encryption.
- AI agents, including custom ones built in Agent Studio, come with licenses at no extra cost.
- MCP connections let Microsoft Copilot, Salesforce Agentforce and HubSpot Breeze use Gong data.
- It rates highly on review sites, with roughly 4.7 to 4.8 on G2 across more than 6,000 reviews.
Cons
- There is no public pricing, and a mandatory platform fee sharply raises per-user cost for small teams.
- Reviewers report two to three year contracts, seats that cannot be reduced, and steep early termination costs.
- The interface and search can feel complex, and some reviewers describe a steep learning curve.
- Reviewers say the API lacks bulk export, which makes it hard to move their data out.
- The Engage and Forecast modules get weaker reviews than the core product, and some customers add Clari for forecasting.
Key Features
Gong Pricing
Gong (custom quote)
- AI agents included with licenses
- Annual or multi-year contracts only
- Per-user licenses plus a platform fee based on user count
- Integrations with the existing tech stack included at no charge
- Foundation estimated by third parties at about 1,400 to 1,600 USD per user per year
Frequently Asked Questions
No. Pricing is quoted per team and combines per-user licenses with a platform fee that scales with user count. Third-party estimates put Foundation at about 1,400 to 1,600 USD per user per year.
Third-party reviews report no self-serve trial and no monthly billing. Contracts are annual or multi-year and are typically paid upfront.
Gong says its AI agents, launched from April 2025, are included with Gong licenses at no extra cost and can be customized in Agent Studio.
Gong's security page lists SOC 2 Type 2, ISO 27001, 27017, 27018, 27701 and 42001, PCI DSS, and CSA STAR. Data is encrypted in transit and at rest, with a bring-your-own-key option, and is hosted on AWS.
Gong says it is not a HIPAA covered entity. Instead, it maps HIPAA controls within its SOC 2 Type 2 audit.
Gong's pricing page says integrating your existing tech stack is free.
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