HighLevel vs Salesmate Comparison
Compare HighLevel vs Salesmate features, pricing, and more.
Last updated: November 2026
HighLevel
6.2/10
All-in-one CRM and marketing automation platform, sold mainly to agencies that manage and resell software to many client sub-accounts.
Salesmate
6.5/10
Sales CRM with built-in calling and texting, sequences, workflow automation and Skara AI agents, sold per user to small and mid-sized sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.2/10 | 6.5/10 |
| Customization | 8/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Integration | 7/10 | 5/10 |
| Support | 5/10 | 7/10 |
| Ease of Use | 4/10 | 7/10 |
| Security | 6/10 | 7/10 |
| Cost | 6/10 | 7/10 |
| Scalability | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $97/mo Starter | $29/user/mo Basic |
| Estimated cost for 10 users | $97/mo Starter | $290/mo Basic |
| Features | ||
| Built-in Calling | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Opportunity Management | Not listed | |
HighLevel vs Salesmate cost by team size
Salesmate costs less at 1 user; HighLevel costs less from 5 users.
| Team size | HighLevel | Salesmate |
|---|---|---|
| 1 user | $97/moStarter | $29/moBasic |
| 5 users | $97/moStarter | $145/moBasic |
| 10 users | $97/moStarter | $290/moBasic |
| 25 users | $97/moStarter | $725/moBasic |
| 50 users | $97/moStarter | $1,450/moBasic |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HighLevel
- Lower estimated cost for 10 users: $97/mo vs $290/mo
- Higher Integration score (7/10 vs 5/10)
- Higher Customization score (8/10 vs 7/10)
- Better fit for agencies (10/10 vs 6/10)
Why choose Salesmate
- Higher Ease of Use score (7/10 vs 4/10)
- Higher Support score (7/10 vs 5/10)
- Better fit for sales teams (9/10 vs 7/10)
- Better fit for startups (7/10 vs 5/10)
Pros & Cons
HighLevel
Pros
- Flat plan pricing with unlimited contacts and users, so adding team members does not raise the bill.
- Agencies can white-label the platform and rebill usage costs to clients, often with a markup, on the Unlimited and Founder plans.
- SaaS mode on the $497 plan lets agencies resell the software under their own brand as a recurring product.
- Combines CRM, SMS, email, funnels, workflows and calling, replacing several separate tools.
Cons
- Usage fees for SMS, email, calls, phone numbers and AI come on top of the plan price. Reviewers report real bills well above list price.
- Reviewers often cite a learning curve of several weeks before the automation features are productive.
- Reviews describe support quality as inconsistent and mention occasional platform stability issues.
- Key extras such as HIPAA compliance ($297 a month) and premium support ($500 a month) cost extra below Enterprise.
Salesmate
Pros
- Native VoIP calling and SMS, with numbers from about $1.10 a month in 80+ countries, so teams avoid buying a separate dialer.
- Entry price of $23 per user per month on annual billing undercuts many sales-focused CRMs with similar pipeline and email tracking features.
- The 15-day trial includes every feature and unlimited users, and Salesmate will extend it on request.
- Reviewers on G2 and Capterra (about 4.7 out of 5) repeatedly praise fast, responsive support and a clean pipeline interface.
- Holds ISO 27001 and SOC 2 certification, encrypts data at rest with AES-256, and offers IP access controls.
- All native integrations and the REST API are included on every plan at no extra cost.
Cons
- Key sales tools are gated by tier: sequences and the team inbox need Pro, and the power dialer and voicemail drop need Business.
- Usage charges for automation credits, calls, SMS, dedicated IPs and AI credits make the total cost hard to forecast.
- Reviewers on Trustpilot and G2 report email sync failures and messages landing in spam.
- About 46 native integrations is a small catalog next to HubSpot or Salesforce, so other connections rely on Zapier or Make.
- All fees are non-refundable, including unused time and voice credits.
- Some reviewers mention slow loading, a learning curve for advanced automation, and gaps in the mobile app.
Not sold on either?
Frequently Asked Questions
Salesmate scores higher on our CRM criteria: 6.5/10 against 6.2/10 for HighLevel. The largest gap is in Ease of Use: 4/10 for HighLevel and 7/10 for Salesmate.
HighLevel costs less for 10 users: about $97/mo on its Starter plan, against about $290/mo on its Basic plan for Salesmate, billed monthly.
No, neither HighLevel nor Salesmate lists a free plan.
HighLevel is the better fit for agencies: we rate it 10/10 for them, against 6/10 for Salesmate.
