Brevo vs HighLevel Comparison
Compare Brevo vs HighLevel features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
HighLevel
6.2/10
All-in-one CRM and marketing automation platform, sold mainly to agencies that manage and resell software to many client sub-accounts.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.2/10 |
| Customization | 6/10 | 8/10 |
| Analytics | 6/10 | 6/10 |
| Integration | 7/10 | 7/10 |
| Support | 5/10 | 5/10 |
| Ease of Use | 8/10 | 4/10 |
| Security | 7/10 | 6/10 |
| Cost | 8/10 | 6/10 |
| Scalability | 7/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $97/mo Starter |
| Estimated cost for 10 users | $499/mo Professional | $97/mo Starter |
| Features | ||
| Built-in Calling | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Brevo vs HighLevel cost by team size
Brevo costs less at 1 user; HighLevel costs less from 5 to 10 users.
| Team size | Brevo | HighLevel |
|---|---|---|
| 1 user | FreeFree | $97/moStarter |
| 5 users | $499/moProfessional | $97/moStarter |
| 10 users | $499/moProfessional | $97/moStarter |
| 25 users | Contact for pricing | $97/moStarter |
| 50 users | Contact for pricing | $97/moStarter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (HighLevel does not)
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Cost score (8/10 vs 6/10)
- Better fit for developers (6/10 vs 2/10)
- Better fit for small business (9/10 vs 6/10)
Why choose HighLevel
- Lower estimated cost for 10 users: $97/mo vs $499/mo
- Higher Customization score (8/10 vs 6/10)
- Better fit for agencies (10/10 vs 4/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
HighLevel
Pros
- Flat plan pricing with unlimited contacts and users, so adding team members does not raise the bill.
- Agencies can white-label the platform and rebill usage costs to clients, often with a markup, on the Unlimited and Founder plans.
- SaaS mode on the $497 plan lets agencies resell the software under their own brand as a recurring product.
- Combines CRM, SMS, email, funnels, workflows and calling, replacing several separate tools.
Cons
- Usage fees for SMS, email, calls, phone numbers and AI come on top of the plan price. Reviewers report real bills well above list price.
- Reviewers often cite a learning curve of several weeks before the automation features are productive.
- Reviews describe support quality as inconsistent and mention occasional platform stability issues.
- Key extras such as HIPAA compliance ($297 a month) and premium support ($500 a month) cost extra below Enterprise.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our CRM criteria: 6.9/10 against 6.2/10 for HighLevel. The largest gap is in Ease of Use: 8/10 for Brevo and 4/10 for HighLevel.
HighLevel costs less for 10 users: about $97/mo on its Starter plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Brevo has a free plan; HighLevel does not list one.
HighLevel is the better fit for agencies: we rate it 10/10 for them, against 4/10 for Brevo.
