Drip vs Omnisend Comparison
Compare Drip vs Omnisend features, pricing, and more.
Last updated: November 2026
Drip
5.9/10
Email marketing automation platform for online stores, with behavior-triggered workflows, ecommerce segmentation, revenue attribution and an optional paid SMS add-on.
Omnisend
6.8/10
Email, SMS and web push marketing platform for online stores, with prebuilt ecommerce automations, signup forms and segmentation for Shopify, WooCommerce and similar storefronts.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.9/10 | 6.8/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 5/10 | 7/10 |
| Customization | 7/10 | 6/10 |
| Ease of Use | 6/10 | 8/10 |
| Integration | 6/10 | 8/10 |
| Scalability | 6/10 | 6/10 |
| Security | 5/10 | 5/10 |
| Support | 6/10 | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $39/mo Up to 2,500 contacts | $16/mo Standard |
| Estimated cost for 10 users | $39/mo Up to 2,500 contacts | Free Free |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| SMS Marketing | ||
| Landing Pages | Not listed | |
| Webinars | ||
Drip vs Omnisend cost by team size
Omnisend costs less at every team size we checked.
| Team size | Drip | Omnisend |
|---|---|---|
| 1 user | $39/moUp to 2,500 contacts | FreeFree |
| 5 users | $39/moUp to 2,500 contacts | FreeFree |
| 10 users | $39/moUp to 2,500 contacts | FreeFree |
| 25 users | $39/moUp to 2,500 contacts | FreeFree |
| 50 users | $39/moUp to 2,500 contacts | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Drip
- Higher Customization score (7/10 vs 6/10)
Why choose Omnisend
- Has a free plan (Drip does not)
- Lower estimated cost for 10 users: Free vs $39/mo
- Higher Cost score (7/10 vs 5/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for startups (8/10 vs 6/10)
Pros & Cons
Drip
Pros
- Workflows can trigger on ecommerce events such as cart activity, orders, lifetime value thresholds and browsing behavior.
- Every tier includes all features and unlimited email sends, so small stores are not locked out of automation.
- More than 40 prebuilt playbooks cover common store flows such as cart abandonment, win-back and review requests.
- Reviewers often praise the support team, and larger accounts (17,500+ contacts) get onboarding and free migration help.
Cons
- Contact-based pricing climbs steeply as lists grow, and several reviewers call it expensive.
- A/B testing covers subject lines only, with no multivariate tests or split tests inside workflows.
- There is no landing page builder, and reporting is described as limited compared with Klaviyo.
- Integrations are thin outside the main ecommerce platforms, and there is no native Wix integration.
- Live chat support is limited to plans of about $99 a month and up. Lower tiers get email support only.
Omnisend
Pros
- The Free plan includes email automation, prebuilt ecommerce workflows, unlimited segmentation, popups and landing pages, which is unusual at no cost.
- Every plan, including Free, comes with 24/7 support and free migration, and recent Shopify reviewers describe smooth moves from Klaviyo with helpful account managers.
- Prebuilt flows for abandoned carts, browse recovery, post-purchase and win-backs can combine email, SMS and web push in one workflow.
- The Shopify app has a 4.7 out of 5 rating from more than 3,200 reviews, with frequent praise for quick setup of forms and campaigns.
- At around 10,000 contacts, published comparisons put Standard at about 132 USD a month, below Klaviyo's comparable price.
Cons
- Since May 2026, new customers can only send SMS on Pro and pay per message with no bundled credits, which raises costs for SMS-heavy stores.
- Advanced reporting is only on Pro, and comparisons rate Omnisend's analytics as less deep than Klaviyo's.
- Prices climb steeply with list size, for example Standard goes from 16 USD at 500 contacts to 132 USD at 10,000, and some reviewers report billing surprises.
- Some merchants report account freezes during compliance reviews, deliverability drops, and slow support when these problems occur.
- Its focus on ecommerce makes it a weak fit for SaaS or service businesses.
Not sold on either?
Frequently Asked Questions
Omnisend scores higher on our Marketing criteria: 6.8/10 against 5.9/10 for Drip. The largest gap is in Cost: 5/10 for Drip and 7/10 for Omnisend.
Omnisend costs less for 10 users: free on its Free plan, against about $39/mo on its Up to 2,500 contacts plan for Drip, billed monthly.
Omnisend has a free plan; Drip does not list one.
Omnisend is the better fit for startups: we rate it 8/10 for them, against 6/10 for Drip.
