Drip vs HubSpot: Complete Comparison (2026)
An in-depth comparison of Drip and HubSpot to help you choose the right tool for your business.
Last updated: November 2026
Drip
5.9/10
Email marketing automation platform for online stores, with behavior-triggered workflows, ecommerce segmentation, revenue attribution and an optional paid SMS add-on.
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.9/10 | 6.9/10 |
| Scalability | 6/10 | 7/10 |
| Ease of Use | 6/10 | 8/10 |
| Customization | 7/10 | 6/10 |
| Security | 5/10 | 7/10 |
| Support | 6/10 | 6/10 |
| Cost | 5/10 | 5/10 |
| Integration | 6/10 | 9/10 |
| Analytics | 6/10 | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $39/mo Up to 2,500 contacts | $20/user/mo Sales Hub Starter |
| Estimated cost for 10 users | $39/mo Up to 2,500 contacts | $200/mo Sales Hub Starter |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
Drip vs HubSpot cost by team size
HubSpot costs less at 1 user; Drip costs less from 5 users.
| Team size | Drip | HubSpot |
|---|---|---|
| 1 user | $39/moUp to 2,500 contacts | FreeFree |
| 5 users | $39/moUp to 2,500 contacts | $100/moSales Hub Starter |
| 10 users | $39/moUp to 2,500 contacts | $200/moSales Hub Starter |
| 25 users | $39/moUp to 2,500 contacts | $500/moSales Hub Starter |
| 50 users | $39/moUp to 2,500 contacts | $1,000/moSales Hub Starter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Drip
- Lower estimated cost for 10 users: $39/mo vs $200/mo
- Higher Customization score (7/10 vs 6/10)
Why choose HubSpot
- Has a free plan (Drip does not)
- Higher Integration score (9/10 vs 6/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for sales teams (8/10 vs 3/10)
- Better fit for saas companies (7/10 vs 2/10)
Pros & Cons
Drip
Pros
- Workflows can trigger on ecommerce events such as cart activity, orders, lifetime value thresholds and browsing behavior.
- Every tier includes all features and unlimited email sends, so small stores are not locked out of automation.
- More than 40 prebuilt playbooks cover common store flows such as cart abandonment, win-back and review requests.
- Reviewers often praise the support team, and larger accounts (17,500+ contacts) get onboarding and free migration help.
Cons
- Contact-based pricing climbs steeply as lists grow, and several reviewers call it expensive.
- A/B testing covers subject lines only, with no multivariate tests or split tests inside workflows.
- There is no landing page builder, and reporting is described as limited compared with Klaviyo.
- Integrations are thin outside the main ecommerce platforms, and there is no native Wix integration.
- Live chat support is limited to plans of about $99 a month and up. Lower tiers get email support only.
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our Marketing criteria: 6.9/10 against 5.9/10 for Drip. The largest gap is in Integration: 6/10 for Drip and 9/10 for HubSpot.
Drip costs less for 10 users: about $39/mo on its Up to 2,500 contacts plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
HubSpot has a free plan; Drip does not list one.
HubSpot is the better fit for saas companies: we rate it 7/10 for them, against 2/10 for Drip.
