Dotdigital vs Moosend Comparison
Compare Dotdigital vs Moosend features, pricing, and more.
Last updated: November 2026
Dotdigital
6.8/10
Cross-channel marketing automation platform for ecommerce and B2C brands, covering email, SMS, WhatsApp, push, personalization and customer data.
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.9/10 |
| Scalability | 8/10 | 6/10 |
| Ease of Use | 7/10 | 8/10 |
| Customization | 6/10 | 6/10 |
| Security | 9/10 | 6/10 |
| Support | 7/10 | 6/10 |
| Cost | 4/10 | 9/10 |
| Integration | 8/10 | 6/10 |
| Analytics | 7/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | $9/mo Pro |
| Estimated cost for 10 users | Contact for pricing | Contact for pricing |
| Features | ||
| Landing Pages | ||
| SMS Marketing | Not listed | |
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| A/B Testing | ||
Which One Should You Choose?
Why choose Dotdigital
- Higher Security score (9/10 vs 6/10)
- Higher Scalability score (8/10 vs 6/10)
- Better fit for enterprise (7/10 vs 4/10)
- Better fit for mid-market (9/10 vs 6/10)
Why choose Moosend
- Higher Cost score (9/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 7/10)
- Better fit for small business (9/10 vs 4/10)
Pros & Cons
Dotdigital
Pros
- Native connectors for Shopify, Adobe Commerce (Magento), BigCommerce, Salesforce and Dynamics make ecommerce data easy to use in campaigns.
- Holds ISO 27001, 27701 and 14001 certifications, Cyber Essentials Plus and a CSA STAR listing, which helps with security reviews.
- Covers email, SMS and MMS, WhatsApp, push and ad audiences in one platform.
- Reviewers on G2 and Capterra praise the clear interface and quick onboarding, with ratings of about 4.4 and 4.3.
Cons
- No public pricing, and reviewers describe it as expensive.
- Some reviewers say multi-year rolling contracts were not made clear during the sale.
- Reviewers mention HTML template limits and clunky image management.
- Some integrations are hard to set up without using the API.
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
