Creatio vs Qualified (2026): Pricing, Features & Verdict
Qualified is our pick, scoring 6.5/10 against 6.3/10 for Creatio on our AI Software criteria. Its biggest advantage: higher Support score (9/10 vs 6/10). Neither Creatio nor Qualified lists a free plan.
Last updated: November 2026
Creatio
6.3/10
Creatio is a no-code platform with sales, marketing and service CRM modules and AI agents, built for mid-market and enterprise organizations.
Qualified
6.5/10
Qualified sells Piper, an AI SDR agent. Piper talks with B2B website visitors and inbound leads over chat, voice, video and email, qualifies them, and books sales meetings.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.5/10 |
| Integration | 6/10 | 8/10 |
| Analytics | 6/10 | 7/10 |
| Customization | 9/10 | 6/10 |
| Ease of Use | 6/10 | 6/10 |
| Support | 6/10 | 9/10 |
| Cost | 3/10 | 2/10 |
| Scalability | 8/10 | 8/10 |
| Security | 8/10 | 7/10 |
| Output Quality | Not listed | 8/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $40/user/mo Growth | Contact for pricing |
| Estimated cost for 10 users | $750/mo Enterprise | Contact for pricing |
| Features | ||
| AI Agents | Not listed | |
| API Access | Not listed | |
| Chatbots | Not listed | |
| Enterprise Controls | Not listed | |
| Text Generation | Not listed | |
| Voice and Audio | Not listed | |
| Workflow Automation | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
Creatio vs Qualified cost by team size
| Team size | Creatio | Qualified |
|---|---|---|
| 1 user | Contact for pricing | Contact for pricing |
| 5 users | $375/moEnterprise | Contact for pricing |
| 10 users | $750/moEnterprise | Contact for pricing |
| 25 users | $1,875/moEnterprise | Contact for pricing |
| 50 users | $3,750/moEnterprise | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Creatio and Qualified suit
Creatio fits mid-market better; Qualified fits sales teams better.
| Audience | Creatio | Qualified |
|---|---|---|
| Mid-Market | 8/10Growth and Enterprise plans start at five seats and stack modular CRM products on a no-code process platform. | 6/10It fits mid-market firms that run Salesforce, but reviewers say the total cost is high for this segment. |
| Sales Teams | 7/10The Sales module covers leads, opportunities and workflow automation, though it costs extra on top of the platform seat. | 9/10Piper is built to do inbound SDR work: it qualifies visitors and books meetings for reps. |
| Enterprise | 9/10Enterprise and Unlimited add on-premise hosting, SSO, audit logs, HIPAA, unlimited API calls and dedicated instances. | 8/10The Enterprise and Ultimate tiers support up to 5M web sessions a month, SAML SSO and a Salesforce sandbox. |
| Marketing Teams | 7/10The Marketing module offers campaign automation that reviewers rate well, priced per contact tier. | 8/10Demand generation teams use it to turn website traffic and nurture leads into pipeline. |
| Small Business | 3/10A reported 10,000 USD annual minimum and multi-year terms are hard for small teams to justify. | 2/10Prices are quote-only, with estimates around 68,000 USD a year, and the product depends heavily on Salesforce. |
| Customer Support Teams | 7/10It has a Service CRM module with case management. | Not rated |
| Developers | 5/10Script-level customization, OData APIs and webhooks are available. | Not rated |
| Financial Services | 6/10On-premise hosting, SOC 2, SSO and audit logs suit regulated industries. | Not rated |
| Freelancers | 1/10The five-seat minimum and the minimum spend rule out solo users. | Not rated |
| Healthcare | 5/10Enterprise adds HIPAA support. | Not rated |
| Operations Teams | 8/10A BPM engine and no-code process designer automate workflows. | Not rated |
| SaaS Companies | Not rated | 8/10Named customers include Asana, Box, Brex and Lattice, and there is a dedicated solution for converting product-led free trials. |
| Startups | 2/10A reported 10,000 USD annual minimum and three-year term. | Not rated |
Which One Should You Choose?
Why choose Creatio
- Higher Customization score (9/10 vs 6/10)
- Higher Cost score (3/10 vs 2/10)
- Better fit for mid-market (8/10 vs 6/10)
Why choose Qualified
- Higher Support score (9/10 vs 6/10)
- Higher Integration score (8/10 vs 6/10)
- Better fit for sales teams (9/10 vs 7/10)
Pros & Cons
Creatio
Pros
- Its no-code process designer and BPM engine let business users build complex workflows and apps without developers.
- Its sales, marketing and service modules can be bought separately, so teams pay only for the CRM areas they use.
- Enterprise adds on-premise hosting, SSO, audit logs and HIPAA support, which suits regulated industries.
- Reviewers on Capterra and PeerSpot praise its marketing automation and the vendor's technical support.
Cons
- A reported 10,000 USD annual minimum and standard three-year term make it expensive for small teams.
- Every CRM module costs extra on top of the platform seat, which pushes up the real per-user price.
- Reviewers say the mobile app is weak and the learning curve is steep.
- Reviewers on PeerSpot and Capterra report too few ready-made connectors and say some updates have overwritten their customizations.
Qualified
Pros
- Salesforce integration goes deep: Piper reads and writes CRM data, routes by territory and syncs transcripts. Qualified also ranks first on the Salesforce AppExchange.
- One agent covers website chat, voice, video and email follow-up, so inbound leads are engaged at every stage from first visit to booked meeting.
- Customer ratings are very high. G2 shows about 4.9 out of 5 from more than 1,500 reviews, and reviewers often praise the customer success team.
- Plan limits are published: web sessions and email contacts are listed for each tier, so buyers can size a plan before talking to sales.
- Security basics are documented: annual SOC 2 Type II audits, AES-256 encryption at rest, annual third-party penetration tests, and SAML SSO with Okta, Azure and OneLogin.
Cons
- No prices are published. Third-party estimates put Premier around 68,000 USD a year at list price, which rules out most small businesses.
- It covers inbound only: there is no dialer, LinkedIn automation or outbound sequencing, so outbound needs separate tools.
- Reviewers say first-time setup of routing, qualification criteria and field mappings is complex, and the admin interface takes time to learn.
- Data is stored only in AWS US-East, and the vendor says it offers no EU storage option.
- Since the Salesforce acquisition, reviewers report that support for non-Salesforce CRMs gets less emphasis, which is a risk for HubSpot-centric teams.
Not sold on either?
Frequently Asked Questions
Qualified scores higher on our AI Software criteria: 6.5/10 against 6.3/10 for Creatio. The largest gap is in Customization: 9/10 for Creatio and 6/10 for Qualified.
No, neither Creatio nor Qualified lists a free plan.
Creatio is the better fit for mid-market: we rate it 8/10 for them, against 6/10 for Qualified.
