Constant Contact vs HubSpot: Complete Comparison (2026)
An in-depth comparison of Constant Contact and HubSpot to help you choose the right tool for your business.
Last updated: November 2026
Constant Contact
5.8/10
Email and SMS marketing platform with event registration, sign-up forms and basic automation, aimed at small businesses and nonprofits that want live support.
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.8/10 | 6.9/10 |
| Scalability | 5/10 | 7/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 5/10 | 6/10 |
| Security | 6/10 | 7/10 |
| Support | 8/10 | 6/10 |
| Cost | 4/10 | 5/10 |
| Integration | 6/10 | 9/10 |
| Analytics | 5/10 | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $12/mo Lite | $20/user/mo Sales Hub Starter |
| Estimated cost for 10 users | $80/mo Premium | $200/mo Sales Hub Starter |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
Constant Contact vs HubSpot cost by team size
HubSpot costs less at 1 user; Constant Contact costs less from 5 users.
| Team size | Constant Contact | HubSpot |
|---|---|---|
| 1 user | $12/moLite | FreeFree |
| 5 users | $80/moPremium | $100/moSales Hub Starter |
| 10 users | $80/moPremium | $200/moSales Hub Starter |
| 25 users | $80/moPremium | $500/moSales Hub Starter |
| 50 users | $80/moPremium | $1,000/moSales Hub Starter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Constant Contact
- Lower estimated cost for 10 users: $80/mo vs $200/mo
- Higher Support score (8/10 vs 6/10)
Why choose HubSpot
- Has a free plan (Constant Contact does not)
- Higher Integration score (9/10 vs 6/10)
- Higher Scalability score (7/10 vs 5/10)
- Better fit for marketing teams (8/10 vs 5/10)
- Better fit for enterprise (6/10 vs 3/10)
Pros & Cons
Constant Contact
Pros
- Live phone and chat support plus one-to-one onboarding are included from the cheapest Lite plan.
- Event registration, ticketing and payment collection are built into every plan, so small organisations do not need a separate events tool.
- The drag-and-drop editor and templates suit non-marketers who need to send newsletters quickly.
- Nonprofits can save up to 30 percent by prepaying for a year.
Cons
- Prices climb steeply with list size, reaching about 160 dollars a month for Standard at 10,000 contacts.
- Custom and ecommerce automations are only on Premium. The lower plans get one or three prebuilt paths.
- A/B testing is limited to subject lines.
- The free plan was removed, and reviewers report billing and cancellation complaints.
- Reviewers describe the interface as dated and needing more clicks than newer competitors.
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our Marketing criteria: 6.9/10 against 5.8/10 for Constant Contact. The largest gap is in Integration: 6/10 for Constant Contact and 9/10 for HubSpot.
Constant Contact costs less for 10 users: about $80/mo on its Premium plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
HubSpot has a free plan; Constant Contact does not list one.
HubSpot is the better fit for enterprise: we rate it 6/10 for them, against 3/10 for Constant Contact.
