CleverTap vs Zapier Comparison
Compare CleverTap vs Zapier features, pricing, and more.
Last updated: November 2026
CleverTap
6.3/10
CleverTap is a customer engagement and retention platform that combines behavioral analytics, segmentation and omnichannel messaging for app-first consumer brands.
Zapier
7.2/10
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 7.2/10 |
| Analytics | 8/10 | 6/10 |
| Cost | 4/10 | 4/10 |
| Customization | 7/10 | 7/10 |
| Ease of Use | 6/10 | 9/10 |
| Integration | 6/10 | 10/10 |
| Scalability | 8/10 | 7/10 |
| Security | 8/10 | 8/10 |
| Support | 6/10 | 6/10 |
| Output Quality | Not listed | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | ₹8,000/mo Core | $30/mo Professional |
| Estimated cost for 10 users | ₹8,000/mo Core | $104/mo Team |
| Features | ||
| AI Agents | Not listed | |
| API Access | Not listed | |
| Chatbots | Not listed | |
| Enterprise Controls | Not listed | |
| Private Deployment | Not listed | |
| Text Generation | Not listed | |
| Workflow Automation | Not listed | |
| More features | ||
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
CleverTap vs Zapier cost by team size
| Team size | CleverTap | Zapier |
|---|---|---|
| 1 user | ₹8,000/moCore | FreeFree |
| 5 users | ₹8,000/moCore | $104/moTeam |
| 10 users | ₹8,000/moCore | $104/moTeam |
| 25 users | ₹8,000/moCore | $104/moTeam |
| 50 users | ₹8,000/moCore | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose CleverTap
- Higher Analytics score (8/10 vs 6/10)
- Higher Scalability score (8/10 vs 7/10)
- Better fit for enterprise (8/10 vs 6/10)
- Better fit for e-commerce (7/10 vs 5/10)
Why choose Zapier
- Has a free plan (CleverTap does not)
- Higher Integration score (10/10 vs 6/10)
- Higher Ease of Use score (9/10 vs 6/10)
- Better fit for freelancers (7/10 vs 1/10)
- Better fit for small business (9/10 vs 3/10)
Pros & Cons
CleverTap
Pros
- Real-time behavioral analytics and segmentation are built into the same tool that sends campaigns, and reviewers cite this as a key strength.
- It covers many channels from one platform, including push, in-app, web, email, SMS, WhatsApp and RCS.
- Its compliance credentials are strong for regulated apps: SOC 2 Type II, ISO 27001, HIPAA, GDPR and CCPA.
- The Core plan offers a 30-day free trial and a published entry price, which is unusual in this category.
- Ultimate retains data for up to 10 years.
Cons
- Reviewers on G2 and Tekpon say it is expensive, and costs rise with MAU and data volume.
- Many channels, including email, SMS and WhatsApp, are paid add-ons, and SMS is not available on Core.
- Users say it favors mobile apps over web-centric businesses.
- Reviewers report slow data uploads and exports, and bugs in some reports.
- Pro and Ultimate prices are not public.
Zapier
Pros
- Its app catalog is the largest among automation tools, which reviewers single out as unmatched.
- Non-technical users can build simple two- or three-step workflows quickly from templates or Copilot prompts.
- Agents, chatbots, and AI steps sit alongside existing workflows, so you do not need a second platform for AI.
- Holds a SOC 2 Type II attestation and SOC 3 report, with SAML SSO and audit logs from the Team plan.
Cons
- Every action step uses a task, so multi-step and high-volume workflows get expensive quickly.
- Overage on monthly plans is charged at 2.5 times the base task rate.
- The free plan allows only two-step Zaps and lacks filters and AI by Zapier.
- There is no self-hosted or private deployment option, unlike n8n or Activepieces.
- Users report complaints about billing, refunds, and an all-day outage in October 2025.
Not sold on either?
Frequently Asked Questions
Zapier scores higher on our AI Software criteria: 7.2/10 against 6.3/10 for CleverTap. The largest gap is in Integration: 6/10 for CleverTap and 10/10 for Zapier.
Zapier has a free plan; CleverTap does not list one.
Zapier is the better fit for freelancers: we rate it 7/10 for them, against 1/10 for CleverTap.
