CleverTap vs Odoo Comparison
Compare CleverTap vs Odoo features, pricing, and more.
Last updated: November 2026
CleverTap
6.3/10
CleverTap is a customer engagement and retention platform that combines behavioral analytics, segmentation and omnichannel messaging for app-first consumer brands.
Odoo
7.2/10
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 7.2/10 |
| Analytics | 8/10 | 7/10 |
| Cost | 4/10 | 8/10 |
| Customization | 7/10 | 9/10 |
| Ease of Use | 6/10 | 5/10 |
| Integration | 6/10 | 8/10 |
| Scalability | 8/10 | 7/10 |
| Security | 8/10 | 7/10 |
| Support | 6/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | ₹8,000/mo Core | €31/user/mo Standard |
| Estimated cost for 10 users | ₹8,000/mo Core | Free One App Free |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
CleverTap vs Odoo cost by team size
| Team size | CleverTap | Odoo |
|---|---|---|
| 1 user | ₹8,000/moCore | FreeOne App Free |
| 5 users | ₹8,000/moCore | FreeOne App Free |
| 10 users | ₹8,000/moCore | FreeOne App Free |
| 25 users | ₹8,000/moCore | FreeOne App Free |
| 50 users | ₹8,000/moCore | FreeOne App Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose CleverTap
- Higher Analytics score (8/10 vs 7/10)
- Higher Ease of Use score (6/10 vs 5/10)
- Better fit for enterprise (8/10 vs 5/10)
- Better fit for marketing teams (8/10 vs 6/10)
Why choose Odoo
- Has a free plan (CleverTap does not)
- Higher Cost score (8/10 vs 4/10)
- Higher Customization score (9/10 vs 7/10)
- Better fit for small business (8/10 vs 3/10)
- Better fit for startups (7/10 vs 5/10)
Pros & Cons
CleverTap
Pros
- Real-time behavioral analytics and segmentation are built into the same tool that sends campaigns, and reviewers cite this as a key strength.
- It covers many channels from one platform, including push, in-app, web, email, SMS, WhatsApp and RCS.
- Its compliance credentials are strong for regulated apps: SOC 2 Type II, ISO 27001, HIPAA, GDPR and CCPA.
- The Core plan offers a 30-day free trial and a published entry price, which is unusual in this category.
- Ultimate retains data for up to 10 years.
Cons
- Reviewers on G2 and Tekpon say it is expensive, and costs rise with MAU and data volume.
- Many channels, including email, SMS and WhatsApp, are paid add-ons, and SMS is not available on Core.
- Users say it favors mobile apps over web-centric businesses.
- Reviewers report slow data uploads and exports, and bugs in some reports.
- Pro and Ultimate prices are not public.
Odoo
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
Not sold on either?
Frequently Asked Questions
Odoo scores higher on our Marketing criteria: 7.2/10 against 6.3/10 for CleverTap. The largest gap is in Cost: 4/10 for CleverTap and 8/10 for Odoo.
Odoo has a free plan; CleverTap does not list one.
Odoo is the better fit for small business: we rate it 8/10 for them, against 3/10 for CleverTap.
