Brevo vs Zoho Campaigns Comparison
Compare Brevo vs Zoho Campaigns features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Zoho Campaigns
6.3/10
An email marketing platform from Zoho that lets small and mid-sized businesses send newsletters, automated workflows and segmented campaigns, with close Zoho CRM integration.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.3/10 |
| Scalability | 7/10 | 6/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 8/10 | 8/10 |
| Customization | 6/10 | 5/10 |
| Ease of Use | 8/10 | 7/10 |
| Integration | 7/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | Contact for pricing |
| Estimated cost for 10 users | $499/mo Professional | Contact for pricing |
| Features | ||
| Landing Pages | Not listed | |
| SMS Marketing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| A/B Testing | ||
Which One Should You Choose?
Why choose Brevo
- Higher Scalability score (7/10 vs 6/10)
- Higher Customization score (6/10 vs 5/10)
- Better fit for freelancers (7/10 vs 5/10)
Why choose Zoho Campaigns
Our data shows no clear advantage over Brevo.
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Zoho Campaigns
Pros
- The Forever Free plan includes 2,000 contacts, 6,000 emails a month and 5 users.
- It integrates tightly with Zoho CRM and the wider Zoho suite, which reviewers often cite as the reason they chose it.
- Paid plans include unlimited email sends, and annual billing saves 25%.
- Professional includes e-commerce workflows such as abandoned cart and purchase follow-up.
Cons
- Reviewers find templates and design options dated or less polished than competitors'.
- Reviewers report weaker integrations with apps outside Zoho.
- Support quality is mixed, and one reviewer noted there is no direct phone line for Campaigns.
- Some reviewers say the wide feature set makes the interface complex and hard to learn.
